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| WOW Promotions |
| 1. On-ground promotion of the year for Brand Awareness |
A brand promotion involving engagement with an audience, allowing an opportunity to know more about the brand or sample the brand's product/service. |
| Entry Title |
Metal |
Entrant |
| 2012 Formula One Airtel Indian Grand Prix on ground activation |
Gold |
Encompass Events Pvt Ltd |
| Project “Swasthya Chetna” (Quest for Health) |
Gold |
OgilvyAction |
| Panasonic Cheerathon |
Silver |
Wizcraft International Entertainment Pvt Ltd |
| Cadbury Oreo - Dear Dad |
Silver |
Madison Pinnacle Integrated Experiential Solutions |
| Blackberry College Activation |
Bronze |
CRI Events |
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| 2. On-ground promotion of the year for Sales Volume |
A brand promotion involving engagement with an audience, allowing an opportunity to purchase/place an order for the brand's product/service.
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| Entry Title |
Metal |
Entrant |
| Castrol Star CRB Plus - Aashirwad |
Gold |
JAGRAN SOLUTIONS |
| Thank You Mom In-Store Activation |
Silver |
Encompass Events Pvt Ltd |
| Maybelline Karwa |
Silver |
Vibgyor Brand Services Pvt. Ltd. |
| FREECULTR- DIGITAL POP-OUT STORE |
Bronze |
DDB MudraMax |
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| 3. Small Budget on-ground promotion of the year |
An on-ground brand promotion with the total promotion budget of Rs. 50,000/- or less in each city/ town. |
| Entry Title |
Metal |
Entrant |
| 90 Nano Stories |
Gold |
DDB MudraMax |
| Big Bazaar Magic Frisk |
Silver |
DDB MudraMax |
| Movie Promotions for Luv Shuv Tey Chicken Khurana |
Bronze |
Hansa Events & Activation |
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| 4. Contact Program of the Year (schoolcollegesocietycommunity) |
A brand promotion that involves identifying a group of individuals and creating a promotion/ activation within the community of the target group. E.g. schools, colleges (other institutions), residential societies, cultural communities or other similar communi ties. |
| Entry Title |
Metal |
Entrant |
| Thank You Mom - School Contact Program |
Gold |
Encompass Events Pvt Ltd |
| 90 Nano Stories |
Silver |
DDB MudraMax |
| Get Social? |
Silver |
Pulp Strategy Communications Pvt Ltd |
| Horlicks Mission Exams 2012 |
Bronze |
Krayon - EduMedia India Pvt. Ltd |
| Castrol Smiles |
Bronze |
JAGRAN SOLUTIONS |
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| WOW LIVE |
| 5. Entertainment Event of the year |
A live event, with the main aspect of engagement being entertainment for the audience present at the event.
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| Entry Title |
Metal |
Entrant |
| Bacardi NH7 Weekender : DEL + PUNE + BLR |
Gold |
OML Entertainment Pvt. Ltd. |
| Filmfare Awards |
Silver |
cineyug |
| Teacher's Achievement Awards, 2012 |
Silver |
Wizcraft International Entertainment Pvt Ltd |
| Global Indian Music Awards (GiMA Awards) |
Bronze |
Wizcraft International Entertainment Pvt Ltd |
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| 6. Festival of the Year |
A celebration involving activities / events around a central subject (arts, places, occassions) |
| Entry Title |
Metal |
Entrant |
| Kala Ghoda Arts Festival 2012 |
Gold |
Seventy EMG |
| Bacardi Nh7 Weekender : DEL + PUNE + BLR |
Silver |
OML Entertainment Pvt. Ltd. |
| Up in the Air - Delhi International Kite Festival |
Bronze |
Rashi Entertainment Pvt. Ltd. |
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| 7. Lifestyle Event of the year |
A live event, with the main aspect of engagement being to showcase art / creativity. |
| Entry Title |
Metal |
Entrant |
| Van Heusen X Lifestyle Fashion Show |
Gold |
Fountainhead Promotions & Events Pvt. Ltd. |
| Chivas Studio |
Silver |
Showhouse Event Management Pvt Ltd |
| Blenders Pride Fashion Tour 2012 |
Silver |
Showhouse Event Management Pvt Ltd |
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8. Sports Event of the year
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A live event, with the main aspect of engagement being a sport / sports. |
| Entry Title |
Metal |
Entrant |
| Red Bull X Fighters |
Gold |
JAGRAN SOLUTIONS |
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| 9. Launch Event of the Year |
A live event involving the announcement / inauguration / introduction of a new product / service to a relevant TG.
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| Entry Title |
Metal |
Entrant |
| Launch of The First Store And Brand 'Starbucks - A Tata Alliance' |
Gold |
Showtime Events (India) Pvt. Ltd. |
| Audi Q3 Driving Experience |
Gold |
G2rams India Pvt. Ltd. |
| BMW 3 Series Launch |
Silver |
Showtime Events (India) Pvt. Ltd. |
| Van Heusen X Lifestyle Fashion Show |
Silver |
Fountainhead Promotions & Events Pvt. Ltd. |
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| 10. Brand Association with a LIVE Platform |
A brand association with a live event property – entertainment / lifestyle / sports. This association could be either through sponsorship, partnership or when a brand uses the event platform for activations. |
| Entry Title |
Metal |
Entrant |
| Bacardi Nh7 Weekender : DEL + PUNE + BLR |
Gold |
OML Entertainment Pvt. Ltd. |
| 12th Family Fun Car Rally |
Gold |
Rashi Entertainment Pvt. Ltd. |
| Royal Enfield at the Bacardi NH7 Weekender |
Silver |
OML Entertainment Pvt. Ltd. |
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| WOW MICE |
| 11.Incentive Tour of the year |
A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to incentivise/motivate/recognize.
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| Entry Title |
Metal |
Entrant |
| THE YEAR END CONVENTION 2012 |
Gold |
Encompass Events Pvt Ltd |
| International star club |
Silver |
My Leisure Breaks Pvt Ltd |
| Raymond Presidential Conference |
Bronze |
Event Crafter |
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12. Education Program/tour of the year
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A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to educate/impart knowledge/train.
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| Entry Title |
Metal |
Entrant |
| Panasonic "Prithvi Vandana" |
Gold |
Panasonic India Pvt. Ltd |
| Microsoft TechEd 2012 |
Silver |
Encompass Events Pvt Ltd |
| Alstom Ki Pathshala YEGP 2012 |
Silver |
Ngenius Brand Interactions Pvt. ltd. |
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13. LIVE event of the year
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An experience designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement/milestone/other momentous occasions.
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| Entry Title |
Metal |
Entrant |
| worldsteel- 46 |
Gold |
Wizcraft International Entertainment Pvt Ltd |
| Carnivale |
Silver |
Phase 1 Events & Entertainments Pvt. Ltd. |
| Aditya Birla Awards for Outstanding Achievement 2012 |
Silver |
Fountainhead Promotions & Events Pvt. Ltd. |
| Yahoo! Year End Party 2012 |
Bronze |
George P Johnson |
| Sanofi - Jashn Sitaron Ka |
Bronze |
Wizcraft International Entertainment Pvt Ltd |
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| 14. Exhibition Property of the Year |
A business-to-business platform that involves the showcase of various stakeholders (dealers/trade/channel partners) relevant to a certain organisation/association/industry. The objective of the event is to showcase as many participants of a certain industry/association/organization under one platform.
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| Entry Title |
Metal |
Entrant |
| India International Jewellery Show |
Gold |
Seventy EMG |
| Grand Kerala Shopping Festival –Global Village |
Silver |
IMPRESARIO EVENT MANAGEMENT INDIA LTD |
| CHAALO GUJARAT- PROPERTY EXPO |
Bronze |
True Innovation |
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| 15. Conference / Convention of the year |
A business-to-business / knowledge platform that involves the engagement of various stakeholders relevant to a certain organization / association / industry.. The objective of the event is knowledge exchange amongst experts from a select industry / association / organization under one platform. |
| Entry Title |
Metal |
Entrant |
| IBM- Software Universe 2012 |
Gold |
George P Johnson |
| Finacle Conclave 2012 |
Silver |
Showtime Events (India) Pvt. Ltd. |
| Goafest 2012 |
Silver |
Seventy EMG |
| PETROTECH - 2012 |
Bronze |
Encompass Events Pvt Ltd |
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WOW Media |
| 16. Televised Property of the Year - Entertainment & Lifestyle |
An event with the central engagement being entertainment or lifestyle showcase that is then packaged into television content.
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| Entry Title |
Metal |
Entrant |
| GQ Men of the Year Awards 2012 |
Gold |
Fountainhead Promotions & Events Pvt. Ltd. |
| IIFA 2012 |
Gold |
Wizcraft International Entertainment Pvt Ltd |
| Global Indian Music Awards (GiMA Awards) |
Silver |
Wizcraft International Entertainment Pvt Ltd |
| Teacher's Achievement Awards, 2012 |
Bronze |
Wizcraft International Entertainment Pvt Ltd |
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| 17. Televised Property of the Year - Business/Knowledge |
An event with the central engagement being knowledge exchange/discussion that is then packaged into television content.
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| Entry Title |
Metal |
Entrant |
| IndianOil Solaris Quiz |
Silver |
Event Management Group |
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| 18. Advertiser-funded Program of the Year with on-ground connect |
An advertiser-funded program that amplifies a brand experience.
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| Entry Title |
Metal |
Entrant |
| Dewarists Season 2 |
Gold |
OML Entertainment Pvt. Ltd. |
| 1000 CFO’s 1 Event |
Silver |
Groupm |
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| 19. Activation Program of the Year by a Media Brand with on-ground connect |
An activity by a media brand, which involves on-ground engagement with customers, in an effort to promote the brand or one of its initiatives. |
| Entry Title |
Metal |
Entrant |
| Doodle4Google |
Gold |
Wizcraft International Entertainment Pvt Ltd |
| Get Social? |
Gold |
Pulp Strategy Communications Pvt Ltd |
| AXN Levitates Mumbai with Cyril |
Silver |
pentagon events & activations pvt. ltd. |
| Radio Mango - Bismi"Where is Casanova" |
Silver |
Radio Mango 91.9 |
| Radio Mirchi Get Active Expo |
Bronze |
Encompass Events Pvt Ltd |
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| 20. On-ground brand association with a Media Brand |
A media activation done in association with a brand, where the objective is to target the consumer to promote both the associating brand as well as the media brand. A film may also be treated as a media brand for this category.
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| Entry Title |
Metal |
Entrant |
| Radio Jocks Go Missing |
Gold |
Groupm |
| CHANNEL V NOKIA INDIAFEST 2012 |
Silver |
Seventy EMG |
| Perfect Shrimati Awards |
Silver |
Jagran Prakashan Ltd. |
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| 21. Event Property of the year by a Media Brand |
An on-ground event by a Media brand, in which the intellectual property rights for the property is owned by the Media brand.
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| Entry Title |
Metal |
Entrant |
| Radio Mango - Bismi"Where is Casanova" |
Gold |
Radio Mango 91.9 |
| NDTV Food Awards |
Silver |
Seventy EMG |
| Times Now Amazing Indians 2012 |
Bronze |
Wizcraft International Entertainment Pvt Ltd |
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WOW Other
|
| 22. Exhibition Presence of the year |
Promotion of a brand through an exhibition platform with multiple-participants. Exhibition presence would be needed to be highlighted where other, competing brands / services are also showcasing within the same platform.
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| Entry Title |
Metal |
Entrant |
| H-D 'Live to Ride' Pavilion at Delhi Auto Expo 2012 |
Gold |
Seventy EMG |
| Inorbit Wall of Trust |
Silver |
Everything Goes! Communications |
| Mercedes Benz - 11th Auto Expo 2012 |
Bronze |
Encompass Events Pvt Ltd |
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23. Rural Engagement program of the year
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A brand engagement campaign specifically targeted to audiences in small towns and villages.
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| Entry Title |
Metal |
Entrant |
| Project “Swasthya Chetna” (Quest for Health) |
Gold |
OgilvyAction |
| Bharat Shresht |
Silver |
Hero MotoCorp Ltd |
| Mahindra samriddhi india agri awards |
Silver |
RC&M Pvt. Ltd. |
| Lice negative to life positive |
Bronze |
Madison Media Infinity |
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24. Youth Engagement program of the year
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A brand engagement campaign specifically targeted to the youth. |
| Entry Title |
Metal |
Entrant |
| Pepsi T20 Football |
Gold |
Groupm |
| Mountain Dew Xtreme Tour |
Silver |
Gr oupm |
| My Ultrabook, My Music |
Bronze |
Aquila Experience - A Division of Draft FCB Ulka |
| Horlicks Wizkids |
Bronze |
Krayon - EduMedia India Pvt. Ltd |
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25. New Property of the year
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An on-ground event / activation that has been created within the year and is recurring in nature. The event / activation must be an intellectual property of the creator / conceptualiser. |
| Entry Title |
Metal |
Entrant |
| 1st Red Bull Soap Box Race 2012 |
Gold |
Fountainhead Promotions & Events Pvt. Ltd. |
| Thank You Mom |
Silver |
Encompass Events Pvt Ltd |
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26.
CSR Event/Property of the Year
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An event / activation platform created with the objective to promote /
support or create awareness about a social cause.
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| Entry Title |
Metal |
Entrant |
| Magic Bus Benefit |
Gold |
Seventy EMG |
| BMW Guggenheim Lab |
Silver |
Seventy EMG |
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27. Integrated Media Campaign of the Year by a Brand
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A brand promotion campaign that involves the use of at least two other mediums along with the on-ground activation/promotion/event.
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| Entry Title |
Metal |
Entrant |
| HDFC Life "Model of Happiness" |
Gold |
Leo Burnett |
| Gillette You Shave I Shave |
Silver |
Encompass Events Pvt Ltd |
| My Discoveries with Intel |
Silver |
Pulp Strategy Communications Pvt Ltd |
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28. Brand Experience of the Year (best use of experiential marketing)
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| A campaign that exemplifies the use of the experiential marketing medium in the best manner with the objective of promoting a brand. |
| Entry Title |
Metal |
Entrant |
| Red Bull X Fighters |
Gold |
JAGRAN SOLUTIONS |
| My Ultrabook, My Music |
Gold |
Aquila Experience - A Division of Draft FCB Ulka |
| Audi Q3 Driving Experience |
Silver |
G2rams India Pvt. Ltd. |
| Pepsi T20 Football |
Bronze |
Groupm |
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