The WOW Awards saw many firsts in its last edition. With change and growth came much learning. That’s the greatest characteristic of an experiential property, its potential to grow, evolve and enhance relevance.

Our inspiration to innovate will never saturate, for we feed on the innovation that the industry displays to us through the year, with many path-breaking campaigns. It’s our good fortune to have an opportunity beyond our yearlong endevour, to celebrate the most innovative campaigns. The WOW Awards 2012 entries officially open on December 15, 2011.

The WOW Awards, in its fourth edition now, has seen tremendous support from the experiential marketing industry. Corporations and brands have integrated themselves with the awards through jury participation and entry endorsements while agencies continue to be the reason for a constant scaling up in the numbers of entries each year.