Categories
Click on Category name to get a brief description of that category
 

WOW Promos (6 Categories)
1. On-ground Promotion of the year for Brand Awareness
2. On-ground Promotion of the year for Sales Volume
3. Small Budget on-ground promotion of the year
4. Contact Program of the Year (school/college/society/community)
 
WOW LIVE (6 Categories)
5. Entertainment Event of the year
6. Festival of the Year
7. Lifestyle Event of the year
8. Sports Event of the year
9. Launch Event of the Year
10. Brand Association with a LIVE Platform
 

WOW MICE (5 categories) For stakeholders
11. Incentive Tour of the year
12. Education Program/tour of the year
13. LIVE event of the year
14. Exhibition Property of the Year
15. Conference / Convention of the year
 

WOW Media (5 Categories)
16.Televised Property of the Year - Entertainment & Lifestyle
17. Televised Property of the Year – Business/Knowledge
18. Advertiser Funded Program of the year with on-ground connect
19. Activation Program of the Year by a Media Brand with on-ground connect
20. On-ground brand association with a Media Brand
21. Event Property of the year by a Media Brand
 

WOW Others (6 Categories)
22. Exhibition Presence of the year
23. Rural engagement platform of the year
24. New Property of the year
25. CSR Event/Property of the Year
26. Integrated Media Campaign of the Year with on-ground connect
27. Brand Experience of the Year (Best use of experiential marketing)


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WOW Promotions
1. On-ground promotion of the year for Brand Awareness

A brand promotion involving engagement with an audience, allowing an opportunity to know more about the brand or sample the brand's product/service.
2. On-ground promotion of the year for Sales Volume

A brand promotion involving engagement with an audience, allowing an opportunity to purchase/place an order for the brand's product/service.
3. Small Budget on-ground promotion of the year

An on-ground brand promotion with the total promotion budget of Rs. 50,000/- or less in each city/town.
4. Contact Program of the Year

A brand promotion that involves identifying a group of individuals and creating a promotion / activation within the community of the target group. E.g. schools, colleges (other institutions), residential societies, cultural communities or other similar communities.

 


 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 

WOW LIVE
5. Entertainment Event of the year

A live event, with the main aspect of engagement being entertainment for the audience present at the event.
6. Festival of the Year

A celebration involving activities / events around a central subject (arts, places, occassions)
7. Lifestyle Property of the year

A live event, with the main aspect of engagement being to showcase art / creativity.

8. Sports Property of the year

A live event, with the main aspect of engagement being a sport / sports.
9. Launch Event of the Year

A live event involving the announcement / inauguration / introduction of a new product / service to a relevant TG.
10. Brand Association with a LIVE Platform

A brand association with a live event property – entertainment / lifestyle / sports. This association could be either through sponsorship, partnership or when a brand uses the event platform for activations.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

WOW MICE
11.Incentive Tour of the year

A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to incentivise/motivate/recognize.
12. Education Program/tour of the year

A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to educate/impart knowledge/train.
13. LIVE event of the year

An experience designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement/milestone/other momentous occasions.
14. Exhibition Property of the Year

A business-to-business platform that involves the showcase of various stakeholders (dealers/trade/channel partners) relevant to a certain organisation/association/industry. The objective of the event is to showcase as many participants of a certain industry/association/organization under one platform.
15. Conference / Convention of the year

A business-to-business / knowledge platform that involves the engagement of various stakeholders relevant to a certain organization / association / industry.. The objective of the event is knowledge exchange amongst experts from a select industry / association / organization under one platform.
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

WOW Media
16. Televised Event/Property of the Year - Entertainment & Lifestyle

An event with the central engagement being entertainment or lifestyle showcase that is then packaged into television content.

17. Televised Event/Property of the Year - Business/Knowledge

An event with the central engagement being entertainment or lifestyle showcase that is then packaged into television content.

18. Advertiser-funded Program of the Year with on-ground connect

An advertiser-funded program that amplifies a brand experience.
19. Activation Program of the Year by a Media Brand with on-ground connect

An activity by a media brand, which involves on-ground engagement with customers, in an effort to promote the brand or one of its initiatives.

20. On-ground brand association with a Media Brand

An activity by a media brand, which involves on-ground engagement with customers, in an effort to promote the brand or one of its initiatives.
21. Event Property of the year by a Media Brand
An on-ground event by a Media brand, in which the intellectual property rights for the property is owned by the Media brand.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

WOW Other
22. Exhibition Presence of the year

Promotion of a brand through an exhibition platform with multiple-participants. Exhibition presence would be needed to be highlighted where other, competing brands / services are also showcasing within the same platform.
23. Rural Engagement program of the year

A brand engagement campaign specifically targeted to audiences in small towns and villages.

24. New Property of the year

An on-ground event / activation that has been created within the year and is recurring in nature. The event / activation must be an intellectual property of the creator / conceptualiser.

25. CSR Event/Property of the Year
An event / activation platform created with the objective to promote / support or create awareness about a social cause.
26. Integrated Media Campaign of the Year with on-ground connect
A brand promotion campaign that involves the use of at least two other mediums along with the on-ground activation/promotion/event.
27. Brand Experience of the Year (best use of experiential marketing)
A campaign that exemplifies the use of the experiential marketing medium in the best manner with the objective of promoting a brand.

 






 
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