Click on Category name to get Entry Requirements for that particular category
WOW EVENTS (All entries in WOW EVENTS should be accompanied by a 2-minute video of the event, send on a CD / DVD, in formats playable on computers and video, along with the Entry Forms.)
1. Live Entertainment Event of the Year - Brief and Objectives
- Pre-event Promotions and Buzz Creation
- Concept Innovation
- Set Design and Decor (Picture and description)
- Results and Attendance
- Reach and Amplification
- ROI Measure for Sponsor (s)
2. Live Event of the Year in a Foreign Location - Brief and Objectives
- Pre-event Promotions and Buzz Creation
- Concept Innovation
- Set Design and Decor (Picture and description)
- Results and Attendance
- Reach and Amplification
- ROI Measure for Sponsor (s)
3. New Event Property of the Year - Brief and Objectives
- Pre-event Promotions and Buzz Creation
- Concept Innovation
- Set Design and Decor (Picture and description)
- Results and Attendance
- Reach and Amplification
- ROI Measure for Sponsor (s)
4. Televised Event of the Year
- Concept and Innovation
- Promotions and Buzz Creation
- Set Design and Decor (Picture and description)
- Results: Attendance and Viewership
- Reach and Amplification
- ROI Measure for Sponsor (s)
- Results
5. Launch Event of the Year - Brief
- Concept and Execution
- Results
6. CSR Event / Property of the Year - Opportunity / Challenge
- Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results
7. B2B Event of the Year
- Objectives
- Concept and Innovation - Scale
- Results
8. Industry / Association Convention of the Year
-Objectives
-Challenge
-Cost Management / Budget Maximization
-Scale and Innovation
-Logistics
-Property/Convention Sustainability
9. MICE Tour of the Year
- Brief
- Location Selection
- Differentiation / Innovation
- Results
10. Dealer / Trade Education Program of the Year - Objective
- Strategy and Innovation
- Scale
- Results
11. Dealer / Trade Incentive Program
of the Year
- Objective
- Strategy and Innovation
- Scale
- Results
12. Event / Experience of the Year for Internal Audiences (Employees) (Should be accompanied by a 2-minute video) - Objectives
- Concept
- Scale and Innovation
- Measured Results
13.Event / Experience of the Year for Dealer / Trade / Associates (Should be accompanied by a 2-minute video) - Objectives
- Concept
- Scale and Innovation
- Measured Results
14.Exhibition Presence of the Year - Concept
- Promotion
- Participation
- Audience Aggregation
- Results
15. School Contact Program of the Year
- Objectives
- Concept
- Scale
- Innovation
- Results
16. College Contact Program of the Year
- Objectives
- Concept
- Scale - Innovation
- Results
17. On-ground Youth Connect of the Year (Should be accompanied by a 2-minute video)
- Brand Objectives
- Activity / Concept
- Scale - Results
18. Pub Promotion of the Year - Objective
- Concept and Innovation
- Results
19. Sport Association of the Year by a Brand
- Objectives
- Brand Fit with Sports Property
- Brand Integration
- Innovation
- Results
20. Sports Property of the Year (Should be accompanied by a 2-minute video) - Objectives
- Brand Engagement
- Property Creation
- Innovation
- Results
21. On-ground Promotion of the Year for Sampling
- Brief & Objectives
- Activity
- Scale
- Amplification
- Results
22. On-ground Promotion of the Year for Sales Promotion - Brief & Objectives
- Activity
- Scale
- Amplification
- Results
23. In-Mall / In-Store Promotion of the Year
- Brief / Objectives
- Consumer Activation Exercise
- Scale
- Results
24. Small Budget On-ground Promotion of the Year
(Total cost below Rs. 50,000 in one city/town)
- Objectives and Challenges
- Concept
- Scope for continuity / Property creation
- Measured Results
25. Rural Marketing Program of the Year
- Brief / Objectives
- Concept
- Customisation
- Scale
- Results
26.
Community Contact Program of the Year
- Community significance / challenge for the brand and Objectives
- Concept
- Scale
- Buzz
- Innovation
- Results
27.
Event Property of the Year by a Media Brand (Should be accompanied by a 2-minute video)
- Objectives
- Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results
28.
Activation of the Year by a Media Brand with on-ground connect
- Objectives
- Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results
28.
Activation of the Year by a Media Brand with on-ground connect
- Objectives
- Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results
29. Activation Program of the Year by a Radio Station with on-ground connect - Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results
30. On-ground Event / Property of the Year by a Radio Station (Should be accompanied by a 2-minute video) - Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results
31. On-ground Brand Association with a Film - Challenge / Opportunity
- On-ground promotion / event concept - Buzz and visibility
- Results
32.Celebratory Event of the Year (Should be accompanied by a 2-minute video) - Objectives
- The Big Idea
- Creating Euphoria
- Buzz and Amplification - Measured Impact
