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WOW Promos |
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1. On-ground promotion of the year for Brand Awareness
A brand promotion involving engagement with an audience at given points of promotion, and allowing an opportunity to know more about the brand or sample the brand’s product/service. |
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Entry Title |
Metal |
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| Orbit 12th Man |
Bronze |
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| Castrol Activ Mechanic Mahasammelan |
Silver |
The Mudra Group |
| Khushiyo Ki Doli - HUL multibrand |
Silver |
Ogilvy and Mather Private Limited |
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2. On-ground promotion of the year for Sales Volume
A brand promotion involving engagement with an audience at given points of promotion, and allowing an opportunity to purchase/place an order for the brand’s product/service. |
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Entry Title |
Metal |
|
| Canon Image Express |
Bronze |
| C S Direkt Events & Exhibitions Pvt. Ltd. |
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| Sign up for Idea Campus Activity |
Silver |
Reliance Broadcast Network Limited |
| Chik Hair Scope |
Silver |
The Mudra Group |
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3. Small Budget on-ground promotion of the year
An on-ground brand promotion with the total promotion budget of Rs. 50,000/- or less in each city/town. |
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Entry Title |
Metal |
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| Perfetti Integrated Marketing |
Silver |
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| NAB May I Help You |
Gold |
The Mudra Group |
| Macchar Ab Tu Darr |
Gold |
Digital Radio Broadcasting Ltd |
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4. Rural Marketing program of the year
A brand marketing/promotion campaign specifically targeted to audiences in small towns and villages. |
| Entry Title |
Metal |
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| PATH-PEHLA EK GHANTA |
Bronze |
Impact Communications |
| Thakavat na bane rukavat |
Bronze |
The Mudra Group |
| Radio Mango - Idea "Bus Kerala " |
Silver |
Radio Mango 91.9 |
| Google Bus Project |
Gold |
Candid Marketing Pvt. Ltd. |
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5. Contact Program of the Year
A brand promotion that involves identifying a group of individuals and creating a promotion/activation within the community of the target group. E.g. schools, colleges (other institutions), residential societies, cultural communities or other similar communities. |
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Entry Title |
Metal |
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| Aikya - Community Building Initiative |
Silver |
Everything Goes! Communications |
| Everything Goes! Communications |
Silver |
KRAYON |
| Government of Bihar - Arogya Rath |
Gold |
Jagran Solutions |
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6. Exhibition Presence of the year
Promotion of a brand through an exhibition platform with multiple-participants. Exhibition presence would be needed to be highlighted where other, related brands / services are also showcasing within the same platform. |
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Entry Title |
Metal |
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Axis Bank Dream Home Festival Exhibition |
Bronze |
Relio Quick India Private Limited |
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Canon Image Express |
Silver |
C S Direkt Events & Exhibitions Pvt. Ltd. |
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Spice launching camera phones using WLIFW |
Gold |
SHOWWORKS EVENTZ PVT LTD |
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WOW LIVE |
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7. Entertainment Event of the year
A live event, with the main aspect of engagement being entertainment for the audience present at the event. |
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Entry Title |
Metal |
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| Smirnoff Nightlife Exchange Project |
Bronze |
Fountainhead Promotions & Events Pvt. Ltd. |
| HORLICKS WIZKIDS |
Silver |
KRAYON |
| Sunburn |
Gold |
Percept D'Mark (a division of Percept Limited) |
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8. Lifestyle event of the year
A live event, with the main aspect of engagement being to showcase art / creations to potential customers present at the event. Typically a fashion show, art auction or other such platforms. |
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Entry Title |
Metal |
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12th Mumbai Academy of Moving Images - Film Festival |
Bronze |
Reliance Broadcast Network Limited |
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Chivas Studio |
Silver |
Showhouse |
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Puma Creative Factory |
Gold |
Cream Events Pvt Ltd |
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9. Sports Property of the year
A live event, with the main aspect of engagement being a sport / sports. |
| Entry Title |
Metal |
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| BOXING FIGHT NIGHT - LAGAAN CUP : a percept property |
Bronze |
Percept D'Mark (a division of Percept Limited) |
| Volkswagen Polo cup India 2010 |
Silver |
GroupM Media India Pvt. Ltd. |
| Standard Chartered Mumbai Marathon 2010 |
Gold |
Procam International |
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10.Launch Event of the Year
A live event involving the announcement / inauguration / introduction of a new product / service to a relevant TG (employees, dealers / trade, media, customers, other stakeholders) |
| Entry Title |
Metal |
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| Ben 10 Ultimatrix Unveiling on 10:10:10 |
Bronze |
The Mudra Group |
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Diesel Launch |
Silver |
Fountainhead Promotions & Events Pvt. Ltd. |
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Hero Honda Marketing Convention |
Gold |
G2 rams India Pvt. Ltd |
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11. Brand Association with a LIVE Platform
A brand association with a live event property – entertainment / lifestyle / sports. This association could be either through sponsorship, partnership or when a brand uses the event platform for activations. |
| Entry Title |
Metal |
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| Castrol FIFA Activation |
Bronze |
The Mudra Group |
| Godrej "I am Woman of Courage " |
Silver |
Reliance Broadcast Network Limited |
| Orbit 12th Man |
Gold |
The Mudra Group |
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12. Live Entertainment event of the year in a foreign location
The main objective of the event must be to create an entertainment platform for a mass audience base in an overseas destination. |
| Entry Title |
Metal |
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| IIFA Awards |
Silver |
Wizcraft International Entertainment Pvt. Ltd. |
| Oman Tattoo |
Gold |
Wizcraft International Entertainment Pvt. Ltd. |
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WOW MICE |
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13. Incentive Tour of the year
A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to incentivise/motivate favourable business relations/outcomes. |
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Entry Title |
Metal |
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| HSBC Year End Convention |
Bronze |
Encompass |
| Microsoft Partner Summit |
Silver |
Encompass |
| HP ME WE - ANNUAL EMPLOYEE CONFERENCE 2010 |
Gold |
Communique Marketing Solutions Pvt Ltd. |
| Kickoff |
Gold |
Wizcraft International Entertainment Pvt. Ltd. |
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14. Education Program/tour of the year
A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to educate/impart knowledge for improved business/working standards. |
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Entry Title |
Metal |
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Phoenix Market City - Beginnings |
Gold |
Everything Goes! Communications |
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Philips Newsmakers |
Gold |
The Mudra Group |
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15. LIVE experience of the year
An experience designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement / milestone / other momentous occasions.. |
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Entry Title |
Metal |
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| Aditya Birla Awards for Outstanding Achievement 2010 |
Silver |
Fountainhead Promotions & Events Pvt. Ltd. |
| ITS GRT 2B 25 |
Silver |
LINE COMMUNICATIONS PVT LTD |
| SBI World Premiere Technology in Concert 2010 |
Gold |
Showtime Events (India) Pvt. Ltd. |
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16. Exhibition Property of the Year
A business-to-business platform that involves the showcase of various stakeholders (dealers/trade/channel partners) relevant to a certain organisation/association/industry. The objective of the event is to showcase as many participants of a certain industry/association/organization under one platform. |
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Entry Title |
Metal |
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| 12th Mumbai Academy of Moving Images - Film Festival |
Silver |
Reliance Broadcast Network Limited |
| AceTech |
Gold |
AcAsian Business Exhibition & Conferences |
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17. Industry/Association Convention of the year
A business-to-business / knowledge platform that involves the engagement of various stakeholders (dealers / trade / channel partners) relevant to a certain organization / association / industry, in a conference / congregation. The objective of the event is for knowledge exchange amongst experts from a select industry / association / organization under one platform. |
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Entry Title |
Metal |
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Microsoft Tech Ed |
Silver |
Encompass |
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FRANCHISE INDIA 2010 |
Silver |
FRANCHISE INDIA |
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International Congress of Mathematicians |
Gold |
KW Conferences |
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WOW Media |
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18. Televised Property of the Year - Entertainment &Lifestyle
An event with the central engagement being entertainment or lifestyle showcase that is created for a television audience. |
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Entry Title |
Metal |
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| 55th Filmfare Awards 2009 |
Bronze |
Cineyug Media and Entertainment pvt ltd |
| Cineyug Media and Entertainment pvt ltd |
Silver |
Wizcraft International Entertainment Pvt. Ltd. |
| Hero Honda CID Gallantry Awards 2010 |
Silver |
Seventy Seven Entertainment Pvt. Ltd. |
| Star Parivaar Award 2010 |
Gold |
Cineyug Media and Entertainment pvt ltd |
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19. Televised Property of the Year - Business/Knowledge
An event with the central engagement being knowledge exchange/discussion that is created for a television audience. |
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Entry Title |
Metal |
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| Teacher's Acheivement Awards |
Bronze |
Wizcraft International Entertainment Pvt. Ltd. |
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20. Activation Program of the Year by a Media Brand with on-ground connect
An activity by a media brand, which involves on-ground engagement with customers, in an effort to promote the brand or one of its initiatives. |
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Entry Title |
Metal |
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Ben 10 Ultimatrix Unveiling on 10:10:10 |
Bronze |
The Mudra Group |
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Disney Art Attack - Artvertising Installations |
Silver |
The Mudra Group |
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BIG Green Ganesha |
Silver |
Reliance Broadcast Network Limited |
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Malishka ka Jasoos |
Gold |
Digital Radio Broadcasting Ltd |
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21. On-ground brand association with a Media Brand
A media activation done in association with a brand, where the objective is to target the consumer to promote both the associating brand as well as the media brand. A film can also be treated as a Media brand to showcase an on-ground association done by a film with a brand for this category. |
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Entry Title |
Metal |
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Horlicks Summer Growth Carnival |
Bronze |
Viacom18 Media Pvt. Ltd. |
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Pulsar MTV Stunt Mania Rockathon |
Bronze |
Fountainhead Promotions & Events Pvt. Ltd. |
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Skoda Yeti Right of Way Expedition |
Silver |
GroupM Media India Pvt. Ltd. |
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22.Event Property of the year by a Media Brand
An on-ground event that is organized and owned by a Media brand. |
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Entry Title |
Metal |
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Nickelodeon Let's Just Play |
Silver |
Viacom18 Media Pvt. Ltd. |
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Google India Creative Sandbox 2010 |
Gold |
Wizcraft International Entertainment Pvt. Ltd |
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Hero Honda CID Gallantry Awards 2010 |
Gold |
Seventy Seven Entertainment Pvt. Ltd. |
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WOW Specials |
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23. New Property of the year
An on-ground event / activation that has been created within the year. The event / activation is an intellectual property of the creator and takes on the form of a brand itself, thus allowing associations of other brands and is also sustainable. |
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Entry Title |
Metal |
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ITC CLASSMATE IDEAS FOR INDIA CHALLENGE |
Bronze |
KRAYON |
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ITC CHOUPAL MAHATSOV |
Bronze |
Impact Communications |
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NDTV TOYOTA GREENIES |
Gold |
LINE COMMUNICATIONS PVT LTD |
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Global Indian Music Awards |
Gold |
Wizcraft International Entertainment Pvt. Ltd. |
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24. CSR Event/Property of the Year
An event / activation platform created with the objective to promote / support or create awareness about a social cause. |
| Entry Title |
Metal |
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| PANASONIC ECOSKOOL |
Bronze |
LINE COMMUNICATIONS PVT LTD |
| NDTV TOYOTA GREENIES |
Silver |
LINE COMMUNICATIONS PVT LTD |
| Aircel - Save Our Tiger Campaign |
Gold |
The Mudra Group |
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25. Integrated Media Campaign of the Year by a Brand
A brand promotion campaign, that involves the use of at least two other mass mediums along with the on-ground activation/promotion/event. |
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Entry Title |
Metal |
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| Skoda Yeti Right of Way Expedition |
Silver |
GroupM Media India Pvt. Ltd. |
| PUNJAB MEI KRANTI |
Gold |
SOI Live Marketing Events |
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