1. Live Entertainment Event of the Year - Brief and Objectives
- Pre-event Promotions and Buzz Creation
- Concept Innovation
- Set Design and Decor (Picture and description)
- Results and Attendance
- Reach and Amplification
- ROI Measure for Sponsor (s)
2. Live Event of the Year in a Foreign Location - Brief and Objectives
- Pre-event Promotions and Buzz Creation
- Concept Innovation
- Set Design and Decor (Picture and description)
- Results and Attendance
- Reach and Amplification
- ROI Measure for Sponsor (s)
3. New Event Property of the Year - Brief and Objectives
- Pre-event Promotions and Buzz Creation
- Concept Innovation
- Set Design and Decor (Picture and description)
- Results and Attendance
- Reach and Amplification
- ROI Measure for Sponsor (s)
4. a. Dealer / Trade Education Program of the Year - Objective
- Strategy and Innovation
- Scale
- Results
4. b. Best Dealer / Trade Incentive Program
of the Year
- Objective
- Strategy and Innovation
- Scale
- Results
5. Sport Association of the Year by a Brand
- Objectives
- Brand Fit with Sports Property
- Brand Integration
- Innovation
- Results
6. Sports Property of the Year - Objectives
- Brand Engagement
- Property Creation
- Innovation
- Results
7. On-ground Promotion of the Year for 7 A- Sampling
- Brief & Objectives
- Activity
- Scale
- Amplification
- Results
7. On-ground Promotion of the Year for
7 B- Sales Promotion
- Brief & Objectives
- Activity
- Scale
- Amplification
- Results
8. College Contact Program of the Year
- Objectives
- Concept
- Scale - Innovation
- Results
9. School Contact Program of the Year
- Objectives
- Concept
- Scale
- Innovation
- Results
10. Knowledge Property by an Educational Institution - Objectives
- Concept
- Scale and Innovation
- Results
11. Cultural Property by an Educational Institution - Objectives
- Concept
- Scale and Innovation
- Results
12. Activation Program of the Year by a Radio Station involving on-ground connect - Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results
13. On-ground Event / Property of the Year by a Radio Station - Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results
14. CSR Property of the Year by a Radio Station involving
on-groundconnect
- Opportunity / Challenge
- Concept
- Brand Synergy and Sponsor Integration
- Scale and Innovation
- Results
15. Televised Event of the Year
- Concept and Innovation
- Promotions and Buzz Creation
- Set Design and Decor (Picture and description)
- Results: Attendance and Viewership
- Reach and Amplification
- ROI Measure for Sponsor (s)
- Results
16. Pub Promotion of the Year - Objective
- Concept and Innovation
- Results
17. Launch Event of the Year - Brief
- Concept and Execution
- Results
18. On-ground Film Promotion of the Year (by a film) - Challenge / Opportunity
- On-ground promotion / event concept - Buzz and visibility
- Results
19. On-ground Association with a Film by a Brand
- Challenge / Opportunity
- Brand Integration
- On-ground Event / Promotion concept
- Results
20. MICE Tour of the Year
- Brief
- Location Selection
- Differentiation / Innovation
- Results
21. On-ground Youth Connect of the Year
- Brand Objectives
- Activity / Concept
- Scale - Results
22. B2B Event of the Year
- Objectives
- Concept and Innovation - Scale
- Results
23. In-Mall / In-Store Promotion of the Year
- Brief / Objectives
- Consumer Activation Exercise
- Scale
- Results
24. Rural Marketing Program of the Year
- Brief / Objectives
- Concept
- Customisation
- Scale
- Results
25. Consumer Exhibition of the Year
- Concept
- Promotion
- Participation
- Audience Aggregation
- Results
26. B2B Exhibition of the Year - Concept
- Promotion
- Participation
- Audience Aggregation
- Results
27. Event / Experience of the Year (for Internal Audience/s)
- Objectives
- Concept
- Scale and Innovation
- Measured Results
28. Small Budget On-ground Promotion of the Year
(Total cost below Rs. 50,000 in one city/town)
- Objectives and Challenges
- Concept
- Scope for continuity / Property creation
- Measured Results
