Vikram Malhotra is enamored with speed. As the Head of Marketing of one of India’s premier consumer brands, Kingfisher Airlines, Vikram has led a team that is credited with creating India’s largest airline brand in just a little over 3 years of operations. From being rated one of the country’s most successful brand launches to being ranked right on top of the Buzziest brands pile, Kingfisher Airlines has climbed the success ladder with speed. The latest icing on the cake comes with Kingfisher being ranked as Asia-Pacific’s Most Admired Airline brand. Having been an FMCG sales and Marketing man in his career prior to Kingfisher Airlines, Vikram has been instrumental in building successful brands and businesses in home care at the erstwhile Lever-Johnson, retail internet at Tata Indicom and beverages with The UB Group.

With a Bachelors degree in Commerce from the University of Rajasthan and an MBA from KJ Somaiya Institute of Management Studies & Research, Mumbai, Vikram, an avid sportsman and national level Tennis player in his college days, believes that the “battle of the future will be for the consumer’s mindspace and not the marketplace”. Vikram has impacted a slew of path-breaking initiatives in the process of building the Kingfisher Airlines brand – core sponsorship of the Toyota and now the Force India F1 team to give a global sheen to the brand, a strong Out-of-Home outreach programme and a focus on product innovation with results like Live TV in-flight etc that are now setting the gold standard for the Indian airline industry.