Kaushik Roy has spent three decades in the sphere of media and communication.  He started his career with Hindustan Thompson Associates (JWT), Kolkata, in the Creative Department and later moved on to Account Management.   Kaushik has held the positions of General Manager – South, Clarion Advertising (now Bates); Executive Director and Chief Creative Officer – Mudra Communications; Head – Corporate Brand Strategy, South Asia, Philips.  

In 2003, Kaushik left Mudra, a Reliance group Company to join Reliance Infocomm as Head – Branding and Marketing Communication and was responsible for the launch of Reliance Mobile, which became the biggest operator within a short span of 18 months.   He is currently President – Brand Strategy & Marketing Communication in Reliance Industries Limited, and reports to the Chairman, Shri Mukesh Ambani.

Kaushik has been responsible for some of India’s most successful and effective campaigns, such as: “We also make steel” for Tata Steel; “World in your Pocket” for Max Touch (now Vodafone); “Let’s make things better” – Star Products Campaign for Philips; “Karlo duniya mutthi mein” for Reliance Mobile.

Kaushik has held many important industry positions such as the President of the Advertising Club Bombay, Member Executive Committee – Advertising Agencies Association of India (AAAI), Member Steering Committee – Ad Asia 2003 – Jaipur.   He is currently the Vice President of the International Advertising Association – India Chapter, a Founder Member of the ‘Subhas Ghosal Foundation’, the ‘Bimal Roy Memorial Committee’ and is also a member of the prestigious Film Producers’ Guild. 

His hobbies include photography, painting, music and writing.  After several group shows, in 2006 Kaushik had a successful art exhibition.  The same year he completed his first feature film ‘Apna Asmaan’, as writer and director.   The film had its theatrical release in September 2007 and received a lot of critical acclaim and bagged the prestigious German Star – the Best Feature Film Award at the Stuttgart Film Festival 2007.  The film has also been screened at the Indo American Arts Council Film Festival – New York, the San Luis Film Festival – Argentina, and at the Closing Gala of the Reelworld Film Festival – Toronto.