In his role as Marketing Manager for Asia Pacific Breweries’ (ABP) India operations, Chetan Gupta heads the marketing division for a portfolio of brands that include Cannon 10000, Baron’s Strong Brew and Tiger Beer. Asia Pacific Breweries is one of the key players in the global beer industry. Chetan Gupta is responsible for undertaking and spearheading Asia Pacific Breweries’ portfolio strategy development, consumer marketing, promotional and communication efforts in driving the brand. Operating out of India’s commercial capital Mumbai, Chetan / Mr. Gupta mentors the marketing team in order to successfully implement the marketing strategies.

Chetan / Mr. Gupta’s milestones in APB include successfully launching Baron’s Strong Brew, APB’s corporate strong beer, and India’s first international strong beer in September 2007. He has spearheaded the successful launch of the flagship, Tiger Beer across India. Chetan has also been instrumental in reviving the local brand Cannon 10000 by driving it in a new direction and has also launched the brand successfully in Andhra Pradesh. Within a short span of time, APB has grown from one brand to three brands with a steadily expanding market presence in India

Chetan / Mr. Gupta commenced his career with Starcom India in 2000. With over 7 years of experience in the fields of advertising and marketing, he possesses a diverse range of knowledge in brand strategy and communication. He joined Asia Pacific Breweries Singapore Pte Ltd in 2005 and has worked on Tiger Beer since. Mr. Gupta is credited with year on year growth of Tiger by redefining promotional strategies, launching consumer connect/recruitment programmes such as Tiger FC and launch of Super Cold Tiger Beer successfully. He moved to India, in August 2007, to head the marketing operations here and to successfully launch APB corporate brands.

Mr. Gupta obtained a Masters in Business Administration from the prestigious NTU, Singapore.