An initiative of EVENTFAQS, WOW Awards was conceptualized in 2008 as the industry benchmark for excellence in brand experience creation.

Endorsed by over 600 brands in its four years of existence, WOW Awards today enjoys patronage of over 300 ad, promotions, media, event and entertainment agencies around the country.

The 2012 edition of WOW Awards saw 784 entries in 27 categories ranging from WOW Promos to WOW MICE, WOW LIVE, WOW Media and new additions such as Brand Experience of the Year and Integrated Marketing Campaign of the Year.

The WOW Awards Jury consists of brand side marketers from varied sectors. Individual scoring by every jury member is followed by a Jury meet where shortlists are contemplated upon.