Percept ICE Produces the Jeep Compass Price Announcement Event in India

Marketing | August 9, 2017 | News

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Percept ICE, the Integrated Creative, Experiential & Event Management Domain Company of Percept Limited, bagged the prestigious mandate of conceptualising and producing the landmark event of the Price Announcement of the much-awaited Jeep Compass for FCA India. The Compass Price Announcement event was held on July 31st July 2017 at Goregaon, Mumbai. This exceptional event witnessed an attendance of over 130 members from the media fraternity and over 75 bankers and automobile dealers.

FCA India launched its much-awaited Jeep Compass premium Sports Utility Vehicle at an aggressive price range of INR 14.95 lakh to INR 20.54 lakh ex-showroom New Delhi.

The challenge of bringing to reality the vision for this launch was something that Percept ICE managed with ease. The arrangement was extraordinary with the entire setup constructed with the help of containers and projection mapping done on the surface. customised content, sound and lighting design added to the overall impact of this event.

Percept ICE’s scope of work spanned conceptualising, planning, designing and producing the entire Jeep Compass Price Announcement event Media, Partners and the FCA employees. The scope included selecting a suitable address, designing the set & décor, guest management & RSVP, content design and creation, technical & show management and post event processes.

The USP of the event was the usage of containers to enable a dynamic entry and exit of the cars on to the main stage, usage of the container surface to manage projection mapping at various speech points and price projection, and weaving in the pre-shoot of the car driving through the city of Mumbai culminating with the actual car entering the venue and being driven on to the stage.

Commenting on the grand success of the press conference, Rahul Pansare, Head Marketing, FCA India said, “The Jeep Compass is a game changing SUV. The Jeep Compass leads the way with world class capability, built quality, ride and handling and premium fit and finish. We wanted the game changing price announcement to embody all these aspects. Right from the grandness of the concept to the premium execution Percept ICE understood our brand tonality and product very well and managed the project at highest standards.”

Commenting on the success of the event, Vidya Alva, Executive Vice President & Business Head - Events, Percept ICE said, “Working with the FCA team has always been an enriching experience due to the challenge that one gets to work towards. This was no exception. Right from selection of the venue, designing the setup and then building the show was a fulfilling experience for all of us here and the core team at FCA which we together have ensured that it has left a benchmark in the industry. I would like to thank the FCA core team for having the faith in us for this important event.”

FCA India launched its much-awaited Jeep Compass premium Sports Utility Vehicle at an aggressive price range of INR 14.95 lakh to INR 20.54 lakh ex-showroom in New Delhi.

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