Real Show Makes Annual Dealers Meet for Star Cement a Rocking Affair

Marketing | July 17, 2017 | News

Real Show Papon Star Cement

Star Cement, one of the popular cement brands of the country wanted to host one of their annual dealers meet in the city of Guwahati on July 1, 2017.

The brand finalized on Real Show to manage the execution of the event following a multi-agency pitch. Real Shows' work at the event encompassed overall planning and end to end execution of the entire MICE event.  

The agency began working on the overall event by coining the theme 'Sitaron Ka Milan,' and then integrating the theme into all the décor elements at the event venue, Vivanta by Taj Guwahati. Real Show roped in Papon as the star performer for the evening due to the artist's immense popularity in the North East. A huge LED-based stage was also created by the agency to leave a huge impact on the crowd.  

Another highlight of the event was the glittering awards ceremony where over 56 awards had to be given away to star performers. The attendees of the event were further engaged by a red-carpet entry, paparazzi tunnels, photo opportunity zones and more.

The evening also saw performances by Bollywood singer, Jasleen Matharu, India’s Got Talent winner - Beat Breakers, Bollywood Dance Troupe- Challengers, and was hosted by Emcee Pamela Singh of the Pro Kabaddi Fame.  

Commenting on the overall execution of the event, JD Mazoomdar, Founder and CEO, Real Show said, “It is always challenging to step out of your comfort of geographical boundaries and execute an event to perfection but thanks to my team and the support we received from our clients, Real Show managed to ace the event. Over 400 dealers of Star Cement walked out of the event with big smiles on their faces, as an event manager there is nothing more I could have asked for.”

Real Shows' work at the event encompassed overall planning and end-to end-execution of the entire MICE event.

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