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IIFA 2017 Kicks Off as Sonakshi Sinha and Sabbas Joseph Ring The Nasdaq Bell at Times Square

Entertainment | July 13, 2017 | News

IIFA 2017 Sabbas Joseph

The world has come to a standstill in New York City as IIFA 2017 has arrived at the Big Apple in all its dazzle and magnificence. The biggest stars of the Indian film industry have already reached the city for the upcoming event and the audiences are waiting with baited breath to see their beloved celebs performing at the IIFA Stage.

The festivities of IIFA 2017 kicked off officially today as Bollywood actress Sonakshi Sinha and Sabbas Joseph- Founder & Director, Wizcraft International rang the closing bell at Nasdaq, Time Square, to initiate the event.

Sonakshi Sinha later shared her excitement on her Instagram handle as she posted:

For those who do not know, Market Bell Ceremonies at the Nasdaq MarketSite in New York’s Times Square serve as a platform to generate exposure for your company, make a news announcement or celebrate corporate milestones. Hosted by a Nasdaq senior executive, the Opening and Closing Bells allow reaching out to a wide audience. The ceremony is usually choreographed by a professional event planner and is carefully designed to showcase your company or announcement/celebration on the Nasdaq Webcam, MarketSite Tower and participating television networks such as CNBC, Bloomberg TV, Fox Business News and many others - reaching millions of viewers worldwide.

ANI has reported that the International Indian Film Academy (IIFA) rang the bell to announce its support for the Nand Ghar Project, a unique Public-Private-Partnership (PPP), led by Vedanta Resources, which is listed on the NYSE stock exchange, along with the Government of India to transform Early Childhood Care and Education Centers. Designed in line with the vision of Prime Minister Narendra Modi with a view to eradicating malnutrition, providing education and skill Development, Vedanta has adopted 4,000 villages in India.

Taking the benefits of development of healthcare, children's education and skill development for women, Project Nand Ghar is a meeting point of the social initiatives by the government such as Swaach Bharat, Startup India, Skill India, Beti Bachao Beti Padhao, Digital India campaigns all under one roof.

The most spectacular celebration of Indian Cinema worldwide, IIFA 2017 will take place from July 13th – 15th, 2017.

The most spectacular celebration of Indian Cinema worldwide, IIFA 2017 will take place from July 13 – 15, 2017.

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