Last Batch of Shortlisted Entries for RMAI Flame Awards Asia 2017 (India Segment) Revealed

Business Events | April 21, 2017 | News

RMAI Flame Awards RMAI Taj Vivanta Dwarka Sanjay Kaul

Rural Marketing Association of India (RMAI), the apex body in the domain of Rural Marketing in the country Is ready to host the 8th edition of Flame Awards Asia 2017 on April 28, 2017 at Taj Vivanta, Dwarka. RMAI Flame Awards Asia is the most coveted and exclusive rural marketing awards platform in the country. To enhance the reach of these awards and to celebrate the best rural marketing practices from South Asia, RMAI this year had added categories exclusively for international contestants and rural marketing journalists as well.

The grand Jury meet for the selection of shortlisted entries for was held on April 18 at Vivanta by Taj, Dwarka. The meet saw a highly-experienced jury drawn from diverse industry sectors of India and participating countries including the Jury Chair S Sivakumar- CEO – ITC Ltd deliberating for long hours to boil down the final nominations for each category of the awards from over 25 International and 225 domestic entries this year. Ernst & Young were the official tabulators for the screening process.

Commenting on the jury screening, Sanjay Kaul, President, RMAI said, "We are overwhelmed with the kind of response we have received this year, especially from overseas. This edition of Flame is seeing many firsts; new categories, diversified sectors, many new entrants and in fact many new participating countries. Flame Awards have now become an excellent platform to Collaborate & Co-share best of the best Rural Marketing practices not only in India but also in Asia."

The shortlisted entries from the Emerging Markets segment and first batch of the India segment were revealed yesterday.

Below is the second batch of shortlisted entries from the India segment categories.

Flame Awards 2017  
Shortlisted Finalist  
     
PROMOTION & ACTIVATION CAMPAIGN  
Sr. No Sub-category Campaign Name
1 BRAND AWARENESS CAMPAIGN OF THE YEAR AIRTEL ILLUMINATED WALL PAINTINGS
2 BRAND AWARENESS CAMPAIGN OF THE YEAR DABUR VATIKA LAJJA KAVACH
3 BRAND AWARENESS CAMPAIGN OF THE YEAR Mahindra Imperio Terminal
4 BRAND AWARENESS CAMPAIGN OF THE YEAR Selfie with Salman!
5 BRAND AWARENESS CAMPAIGN OF THE YEAR Unicef Routine Immunization: Every Half Counts
     
Sr. No Sub-category Campaign Name
1 DIRECT MARKETING CAMPAIGN OF THE YEAR HSA: Horlicks Heroes
2 DIRECT MARKETING CAMPAIGN OF THE YEAR Khushali Diwas - DFP - GOI
3 DIRECT MARKETING CAMPAIGN OF THE YEAR Mahindra Supro: Making Every Knock Count
4 DIRECT MARKETING CAMPAIGN OF THE YEAR SEHAT KI CHUSKI
5 DIRECT MARKETING CAMPAIGN OF THE YEAR SHUBH BHOJAN KI SHUBH SHURUWAT
     
Sr. No Sub-category Campaign Name
1 EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR Chandra Nandini
2 EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR DABUR VATIKA LAJJA KAVACH
3 EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR Khushali Diwas - GOI
4 EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR Selfie with Salman!
5 EXPERIENTIAL MARKETING CAMPAIGN OF THE YEAR STAR PLUS SIYA KE RAM
     
Sr. No Sub-category Campaign Name
1 NEW ON GROUND PROPERTY OF THE YEAR Coin of Life
2 NEW ON GROUND PROPERTY OF THE YEAR ITC Bounce Masti Express
3 NEW ON GROUND PROPERTY OF THE YEAR Mahindra Vishwakarma Pooja Mohatsav
4 NEW ON GROUND PROPERTY OF THE YEAR Ujjawal Bhavishya Abhiyan
5 NEW ON GROUND PROPERTY OF THE YEAR Unicef: Ek Kahani Adhure Khilone Ki
     
Sr. No Sub-category Campaign Name
1 SALES PROMOTION CAMPAIGN OF THE YEAR DALDA DIVYA DARSHAN
2 SALES PROMOTION CAMPAIGN OF THE YEAR Jiyo Lightum Light with Perk at Audiowala Bus stand
3 SALES PROMOTION CAMPAIGN OF THE YEAR SEHAT KI CHUSKI
4 SALES PROMOTION CAMPAIGN OF THE YEAR SHUBH BHOJAN KI SHUBH SHURUWAT
5 SALES PROMOTION CAMPAIGN OF THE YEAR STAR PLUS SIYA KE RAM
     
Sr. No Sub-category Campaign Name
1 USE OF TRADITIONAL CONGEGRATION PLATFORMS BSI- Kumbh
2 USE OF TRADITIONAL CONGEGRATION PLATFORMS DABUR VATIKA LAJJA KAVACH
3 USE OF TRADITIONAL CONGEGRATION PLATFORMS Marico School Contact Program
4 USE OF TRADITIONAL CONGEGRATION PLATFORMS Navratna Oil - Sukun ka Safar at Ujjain Mela
5 USE OF TRADITIONAL CONGEGRATION PLATFORMS Pandarpur Yatra
     
Sr. No Sub-category Campaign Name
1 LAUNCH/RE-LAUNCH EVENT OF THE YEAR Dabur Brahmi Amla /Sacha Daam Sacha Kaam
2 LAUNCH/RE-LAUNCH EVENT OF THE YEAR DSP launch
3 LAUNCH/RE-LAUNCH EVENT OF THE YEAR Launch of Mahindra Yuvo Tractor
4 LAUNCH/RE-LAUNCH EVENT OF THE YEAR Mentos Pure Fresh Bottle Launch - MT
5 LAUNCH/RE-LAUNCH EVENT OF THE YEAR Sabse Phle Aap
     
Agriculture & Allied Campaigns/Effective Use Of Technology In Agri / Livestock Initiatives
Sr. No Sub-category Campaign Name
1 EFFECTIVE USE OF TECHNOLOGY IN AGRI / LIVESTOCK INITIATIVES Project Pratibha
2 EFFECTIVE USE OF TECHNOLOGY IN AGRI / LIVESTOCK INITIATIVES ROI campaign
3 EFFECTIVE USE OF TECHNOLOGY IN AGRI / LIVESTOCK INITIATIVES SBIs Stree Shakti Tractor Loan campaign
4 EFFECTIVE USE OF TECHNOLOGY IN AGRI / LIVESTOCK INITIATIVES Technology Se Tarakki Tak - Mahindra Technology Mahotsav
 
Sr. No Sub-category Campaign Name
1 FARMER CONNECT / CONTACT PROGRAMME/INITIATIVE #Saluteourfarmers
2 FARMER CONNECT / CONTACT PROGRAMME/INITIATIVE Agrowon Samwad
3 FARMER CONNECT / CONTACT PROGRAMME/INITIATIVE Sabse Zabardast Sabse Zordar
4 FARMER CONNECT / CONTACT PROGRAMME/INITIATIVE Technology Se Tarakki Tak - Mahindra Technology Mahotsav
5 FARMER CONNECT / CONTACT PROGRAMME/INITIATIVEValvoline Tractor Fit Kisan Super hit Campaign
 
Sr. No Sub-category Campaign Name
1 AGRICULTURE & ALLIED CAMPAIGNS Gromor Precision demos

The 8th edition of Flame Awards Asia 2017 will take place on April 28, 2017 at Taj Vivanta, Dwarka.

Subscribe to Newsletter

   

0

Twitter Feed

Facebook Connect

Recent Headlines

Resources

View All

Entertainers Connect

View All

Experiential Venues

View All