Reebok Launches ‘Zoku Runner’ with an Underground-Inspired Event at Delhi Warehouse

Marketing | March 20, 2017 | News

Reebok Kaleidoscope Events

Taking inspiration from Reebok Classic’s 70s, 80s, and 90s designs, Reebok curated an exhilarating and exuberant experience on March 18, to launch their much-awaited shoe - the Zoku Runner, in the athleisure space. The launch event took place in an empty warehouse on the Delhi-Gurgaon highway and gave guests the ultimate experience from the world of Music, launching the shoe with a novel ‘unboxing’ rap video by acclaimed rapper artist, Borkung Hrangkhwal.

The entire underground experience was created by advertising agency Foolish in consortium with Kaleidoscope Events and was matched up with unique art installations, container format pop-up stores, food vans, eclectic bar and other engaging elements. The food truck ‘What the Fork’ elevated the event experience further with their non-traditional offerings. Additionally, there was an all-day long art workshop for Pearl Academy Students, on graffiti and knit thread work.

Priced at INR 15,999/-, the sleek, streamlined Zoku Runner is available for both men and women in a series of seven understated, versatile colorways at Reebok CP, Reebok Colaba, VNV and Myntra. 

The underground experience was created by advertising agency Foolish in consortium with Kaleidoscope Events and was matched up with unique art installations, container format pop-up stores, and more.

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