Asset Launches ‘The Culture Project’- a New Event Property Celebrating Multiple Cultures

Entertainment | March 2, 2017 | News

Asset Communications The Culture Project

Asset, a brand communications and experiential marketing solutions company has recently launched a new event IP - The Culture Project, which aims at a celebrating multiple cultures through the universal language of Music & Dance.

The Culture Project (TCP) is a platform to converge talent, artists & performers from across India and the globe to collaborate, create and showcase different cultures purely through music. The platform will see the convergence of artists that are experts in various genres and instruments to create a unique blend of cultural exploration transgressing boundaries and verbal languages.

The Culture Project is an exclusive event, for mature live entertainment lovers who thoroughly respect and admire a One World Culture and are willing to have new experiences.

Speaking on the project Sanjay Lal , CEO and MD, Asset said, “'The Culture Project’ is an initiative by Asset to bring musical heritage to new audiences, support culturally inspired talent and stakeholders in the field of music and dance and help young musicians take their first leaps. In the First chapter we partnered with Sociate Generale, for a specially crafted musical evening with artists Sonam Kalra and her ensemble and Lise Moulet.”

The Culture project’s first episode that was held recently saw top artists from India, Europe, Iran, Peru, The Middle East, coming together on one platform. The Gala which was an exclusive formal event, saw over a 100 top business honchos and corporate CXOs celebrate under a full moonlight setting, at the gorgeous open air venue - The Jade Gardens, Worli, Mumbai.  

The lead artists for the first episode of The Culture Project were: Sonam Kalra - a multiple award-winning singer and composer who has received standing ovations at The Sydney Opera House,The Indo african Summit, The World of Sufi Peace Festival at the Pyramids and many more; and Lise Moulet– a multifaceted dancer, choreographer and teacher from France.

In the gallery are a few treasured moments from the event:

The Culture project’s first episode that was held recently saw top artists from India, Europe, Iran, Peru, and The Middle East, coming together on one platform.

Photo Gallery

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