Chivas Regal Brings Together 5 Luxury Aficionados for 'Chivas Alchemy- Crafted for Senses'

Marketing | February 16, 2017 | News

Chivas Regal

Chivas 18, one of the world’s most popular Blended Scotch Whisky brands has recently announced their new initiative Chivas 18 Alchemy, which is a collaboration with handpicked luxury aficionados. As part of this experiential endeavour, Chivas 18 is bringing together five virtuosos, each with their own set of skills and penchant for all things fine, to present a blend of experiences that please the five senses. These Alchemists – renowned Designer Ashish N Soni, Luxurista & Entrepreneur Kalyani Chawla, Fashion & Lifestyle connoisseur Sunil Sethi, Curator & Interior designer Sussanne Khan and Fashion & Luxury writer Vinod Nair – will collaborate to present an unparalleled expression of craftsmanship inspired by the generous blend of Chivas18.

Talking about the initiative Raja Banerji, Assistant Vice President at Pernod Ricard India said, “The inspiration behind Chivas 18 Alchemy was rich and multi-layered Ultra- Premium scotch Chivas 18 which rewards the senses with its 85 unique flavour notes in every drop. Our Alchemists are eminent personalities who have excelled in their craft and have a flair for everything luxurious and definitive. Curated by the brand and the Alchemists, the platform aims to bring alive the exceptional and bespoke experiences of Chivas 18 that exemplify exclusivity and handcrafted luxury.”

Designer Ashish N Soni, as an Alchemist decoding the sense of smell, said, “Chivas 18 Alchemy is a never seen before collaboration that will conjure a unique sensorial journey through a brilliant deconstruction of the five senses in the most exceptional manner. It is an absolute privilege to be able to represent an idea so novel, and to share the platform with four mavens. This is going to be an experiential treat, which will echo with the discerning like the notes of Chivas 18.”

Through this collaboration, the Alchemists will bring forth modern & luxurious expressions of creativity that arouse the senses, in a tangible mélange befitting Chivas18. Reaching out the campaign will deploy digital, ATL advertising and experiential mediums across multiple cities.

Through this collaboration, the Alchemists will bring forth modern & luxurious expressions of creativity that arouse the senses, in a tangible mélange befitting Chivas18.

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