YS Design Crafts an Absolutely Unique Wedding Invite Featuring a Travelogue!
by Kanika Mehta Weddings | January 9, 2017 | News
YS Design Studio
The wedding of Stuti Bhageria, daughter of Shefali and Purrshottam Bhageria took place in Udaipur. Branding, Invitations and collaterals were designed by award-winning graphic design company, YS Design.
The logo captioned as ‘Journey of a Lifetime’ saw several insane avatars, changing with every communication – at times a vintage tandem bicycle, pair of carriages in another, sometimes with two vintage cars or two motorcycles; with two retro styled birds stationed on it and a red flashy flower!
The destination of Udaipur opened up several avenues of creativity for the design company which took inspiration from the land of the fabled maharajas, their medieval fortresses and the superbly expressive inhabitants, and used an explosive colour palette.
YS Design Studio decided a two-way path.
The invite was all classic, soft-hued European, watermarked with embossed and laser-cut details, with intricate three-dimensional stylized florals (Dahlia, Pom Pom Dahlia, Zinnia and Clematis) in dusty pastels dressing up the inserts. The envelope was a hard-case split box with a blue Clematis Star of India flower. Simple elegance tempered with subtle graphics!
The Udaipur travelogue was specially created as a part of the invite, with vibrant graphical illustrations in water colour effect – of the ancient temples of Ranakpur and Dilwara; the palaces – City Palace, Fateh Prakash endowed with its Crystal room, the Monsoon Palace, and the dreamy Lake Palace; the shimmering lakes; the bustling ancient bazaars and serpentine lanes; the nomadic tribes and majestic inhabitants; handicrafts and cuisine; the historic Chittorgarh and Kumbalgarh; and so on. They were readily personalized by the guests with their own visual memories and handwritten experiences and were a much-appreciated memento from the event.
The collaterals went the exact opposite direction – ‘Retro with Rajasthan’, ‘funky to the score of ten’ with a willingness to pursue wacko ideas. An assortment of Indo-Saracenic domes in a burst of clouds; the turbaned man with his long-winded moustache with a dainty bird perched on it and the outlandish logo were employed together or at times in lieu of each other. The only carry-forward from the invite was the blue Clematis flower!
The welcome card wasn’t a card but a miniature hatbox! Upon lifting the top sprang the four-tiered circular placards, each stressing on specific information. Domes meant details of accommodation/hospitality; turbaned man with oversized portable radio outlined the entertainment schedule, sari-clad women for dress codes, the fivesome riding a pillion for logistics data!
The in-room tea hamper was the epitome of insanity – a teapot-shaped stand held a folder of turbaned and mustached menfolk with outstretched arms, having the finest Basilur tea bags strapped to their backs in a series of rows placed one above the other! No one, I believe, used them, instead everyone carried them home!
The most innovative of all was the box of games – a collection of party conversation starters; a set of playing cards elaborating on Kooky Kings and Quirky queens in tongue-in-cheek humour; a mustache ‘Whos who’ game titled as ‘Stiff Upper Lip’, a doodle pad and a set of 4 fun coasters, all encased as a keepsake for all the guests.
The ‘Too-much’ kit made up for the hangover kit; lovely scarves and pocket squares printed with the domes and clouds graphics served as Mehendi party favours!
The invite was created for a distinguished client, an industrialist who hosted his daughter's wedding in Udaipur, Rajasthan.