Asset Rolls Out Phase 2 of Hyundai’s Safe Move Traffic Safety Campaign in 10 Cities
by EVENTFAQS Bureau Marketing | August 12, 2016 | News
Asset CSR Team
Asset CSR Team (ACT) launched Round 2 of the ‘Safe Move’ Traffic Safety Campaign organised by Hyundai Motor India Ltd in association with Government of India, Ministry of Road Transport and Highway. Phase 1 of the campaign, launched in Nov 2015, was completed in five cities, earlier this year in February. Phase 2 targets 100,000 children across 200 schools and RWAs in 10 Indian cities.
Also Read: Asset Takes Hyundai’s Safe Move Traffic Safety Campaign Across 88 Schools & RWAs In 5 Cities
The innovative campaign aims to enhance awareness and understanding about traffic and road safety, thereby helping create a safe and happy environment. The Safe Move – Traffic Safety Campaign with ROBOCAR POLI’ conducts fun-n-learn engagement programs at schools and RWAs, focusing on Children from ages 7 – 13, with a target to create impact at an early age and thus, allow them to become future responsible citizens, as well as ambassadors of the cause. In Phase 2, Robocar Poli will remain as the campaign Mascot help communicate the importance of Road Safety to the young audience.
The Scope of Work for ACT entails developing a road map and recommending an extension to the successful Safe Move Traffic Safety Campaign Phase 1, in conformance with the CSR mandate; Identifying, evaluating, monitoring & reporting on the complete program across all touch points; using Hyundai’s available Assets and creating relevant new ones, to help better connect with the Indian Audiences especially Children from 7 to 16 years of age; leveraging Hyundai’s International Mascot, RoboCar Poli along with the Global Content on Road Safety that will make the engagement more rewarding for the kids; and continuously engage the children and constantly monitoring the project to maximize impact.
Speaking about the association with the campaign, Sanjay M Lal - Founder and MD of asset said, “After the successful completion of Phase 1 last year, we are extremely grateful to have been given the opportunity to continue impacting thousands of lives. We maintain, for us, it is not about ticking boxes. It is about initiating a drive to save lives. We have created various additional tools for this leg and are targeting bigger age groups and times the overall numbers as compared to last time! These tools created by us and our partners are extra-ordinary edutainment content that guarantee deep impact. As we embark on this journey we remain thankful to Hyundai Motor India Ltd., for bestowing their faith in us, yet again!”
Target cities for Phase 2 of the Hyundai Safe Move Traffic Safety Campaign are Delhi, Mumbai, Ahmedabad, Kolkata, Chennai, Bangalore, Hyderabad, Cochin, Ludhiana, and Lucknow. The project will be rolled out and completed in 100 schools and RWAs across these cities, between Aug 10 to Nov 30, 2016.
Engaging content specifically developed for the campaign include a safety song; signature dance step; 3 minute audio story; and the ‘TRuDO’, ‘TRoTTO’ & ‘TRactO’ edutainment games.
Read: Asset CSR Team (ACT) Launches Hyundai’s Safe Move Campaign
The second phase of the campaign managed by the Asset CSR Team (ACT) targets 100,000 children across 200 Indian schools & RWAs.