T.I.C. Manages Tata Ace Mega Launches Across 150 Cities

Marketing | December 11, 2015 | News

T.I.C. Tata Motors

Tata Motors recently launched the Tata Ace Mega with the tag line “ab life mein jo hoga mega hoga”. To introduce this new entrant in the market, Tata Motors has launched a series of events across India, executed by T.I.C. This series of events is a one of a kind project where the company is reaching out to more than 150 cities. These events began in July this year and will go on till the end of the year. As of now, more than 120 cities have already been covered. Tata Motors has reached around 40,000 people so far.

There are two formats being used for these events: large scale and small scale. These launches showcases Ace Mega along with quick change and illusion acts, quiz shows, UV acts, dance programs, and interactive sessions, followed by the dinner. Both formats are invitees only events, where the target audience is made up of TATA Motors’ dealers and customers.

Cities which are already covered include Jodhpur, Cuttack, Jaipur, Udaipur, Indore, Bhopal, Jabalpur, Bhubaneswar, Chennai, Salem, Coimbatore, Madurai, Baroda, Ahmedabad, Thane, Gorakhpur, Allahabad, Varanasi, Kolkata, and Bangalore, among others.

Talking about the task of managing the event in 150 cities and delivering the same quality event everywhere, Gaurav Dhall, MD, T.I.C said, “The biggest challenge for T.I.C. was to successfully deliver the event not only in big metros but also in suburbs where basic infrastructure is not available. With T.I.C.’s past experiences and Tata Motors support, the company has successfully organized, managed and delivered these events with same standards in every city. These acts are being well received by the audience who find these acts unique, entertaining and informative at the same time.”

The Tata Ace Mega variant comes as part of the brand’s strategy to continue the legacy established by Tata Ace “Chota Haathi” which has over 14 lakh customers on road.

This ongoing series of launches feature entertainment and interactive sessions for the audience, followed by dinner.

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