Lydia Buthello, Star India & Kshitij Saxena, Audi present an award to Team Encompass

Encompass takes home maximum ‘Experiential Marketing’ Golds at WOW Awards Asia 2015

Business Events | July 1, 2015 | News

WOW Awards Asia

WOW Awards Asia 2015 saw a total of 36 winners take home 71 metals across 23 categories under the “Experiential Marketing” Segment of the Awards. These include 24 gold, 24 silver and 23 bronze awards. There were totally 50 nominees in this segment.

Encompass Events took home the highest number of metals including the highest number of gold metals. The company won 6 gold, 4 silver and 2 bronze metals. Campaigns for which the agency won gold are:

Entry Name

Category

BMW I8 LAUNCH

LAUNCH EVENT OF THE YEAR

PEPSICO ELECTION RALLY- LEVERAGING A CONSUMPTION OPPORTUNITY AT LARGE CONGREGATION POINTS

RURAL ENGAGEMENT PROGRAMME OF THE YEAR

MINI COOPER S LAUNCH DRIVE EVENT

BRAND EXPERIENCE OF THE YEAR (BEST USE OF EXPERIENTIAL MARKETING)

HYUNDAI FAN PARK                                     

BRAND ASSOCIATION WITH A SPORT PLATFORM

ASIAN PAINTS PRIVILEGE CLUB ANNUAL CONVENTION 2014

INCENTIVE EVENT/TOUR OF THE YEAR

ARIEL - SHARE THE LOAD CAMPAIGN

B2B MARKETING PROGRAMME OF THE YEAR

 

Encompass was followed by Phase 1 Events & Experiences, which won a total of 6 awards, 2 gold, 2 silver and 2 bronze. Other gold winners include Laqshya Live Experiences and DDB Mudra, both of which took home 2 gold (CSR Activity/Programme of the Year and Media Event of the Year) and 1 silver metal. Fountainhead also won 2 gold awards (Entertainment Event of the Year for a Brand – 2 awards) as well as one bronze award in this segment. Gold winning campaigns are

Company Name

Entry Name

Category

Phase 1 Events & Experiences

AMAZON STALL AT NEW DELHI WORLD BOOK FAIR

EXHIBITION PRESENCE / STALL OF THE YEAR

SPIRIT OF WIPRO RUN

SPORTS EVENT OF THE YEAR FOR A BRAND

Laqshya Live Experiences

EQUAL STREETS

CSR ACTIVITY / PROGRAMME OF THE YEAR

GOOGLE VOICE SEARCH LAUNCH

 

MEDIA EVENT OF THE YEAR

DDB Mudra

HEALTH CHA SHREE GANESH

ON GROUND PROMOTION OF THE YEAR FOR BRAND AWARENESS

MISUNDERSTOOD SCOREBOARD

SMALL BUDGET ON-GROUND PROMOTION OF THE YEAR

Fountainhead Entertainment

IDEA ROCKS INDIA - 6

ENTERTAINMENT EVENT OF THE YEAR FOR A BRAND / ORGANISATION

60TH FILMFARE AWARDS

 

Agencies that won one gold metal each under the “Experiential Marketing Segment” are listed below together with their winning campaigns.

Company Name

Entry Name

Category

Brandwidth Events

MOUNTAIN DEW - JAANBAAZ

 

ON-GROUND PROMOTION OF THE YEAR FOR SALES VOLUME

 

Candid Marketing

GODREJ EXPERT RICH CREME WHOLESALER ACTIVITY

 

B2B MARKETING PROGRAMME OF THE YEAR

 

Cheil

DU ANNUAL STAFF GATHERING DWTC

 

EVENT / EXPERIENCE OF THE YEAR

 

Communique Marketing Solutions Pvt.Ltd.

SONY ANNUAL CONFERENCE

 

CONFERENCE OF THE YEAR

 

Entertainment India Network Limited & Victor Tango Entertainment Pvt. Ltd.

CLASSMATE SPELL BEE - SEASON 7

 

CONTACT PROGRAM OF THE YEAR (SCHOOL/COLLEGE/SOCIETY/COMMUNITY/YOUTH)

 

Mamemo productions

QATAR AIRWAYS EVENTS AT THE IATA AGM 2014

 

BRAND ASSOCIATION WITH A BUSINESS PLATFORM

 

MCI Management India Pvt. Ltd.

MCI MANAGEMENT INDIA PVT. LTD. FOR SAP TECHED 2015, BANGALORE

 

CONFERENCE OF THE YEAR

 

Percept Live Pvt. Ltd.

SUNBURN BRAND DIGITAL INITIATIVES

 

DIGITAL PRESENCE FOR A PROPERTY

 

Pulp Strategy Communications Pvt.Ltd.

PHILIPS SPEED STYLE

 

INTEGRATED MEDIA CAMPAIGN OF THE YEAR BY A BRAND

 

Salt Experiences & Management Pvt. Ltd.

BLENDERS PRIDE FASHION TOUR

 

LIFESTYLE EVENT OF THE YEAR FOR A BRAND

 

Showtime Events (India) Pvt. Ltd

JODHPUR ONE WORLD RETREAT 2015

 

EVENT / EXPERIENCE OF THE YEAR

 

 

Click HERE to see all the Shortlisted Entrants of Group A: Experiential Marketing and Group B: Experiential Business

Click HERE to see All the Winners of WOW Awards Asia 2015.

 

The WOW Awards Asia 2015 saw a total of 36 winners take home 71 metals across 23 categories under the “Experiential Marketing” Segment of the Awards. These include 24 gold, 24 silver and 23 bronze awa

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