Wedniksha manages 'South African of the Year' Awards, featuring Nicole Scherzinger

| < a href = '/news/corporate-brand-marketing' > Marketing | September 25, 2014 | News

Wedniksha designed, managed, directed and executed the inaugural South African of the Year Awards (SATY 2014) at Sandton Convention Centre, Johannesburg, South Africa. This celebration culminated into an international annual celebration of extraordinary South Africans hosted by ANN7.


The awards ceremony was an extravaganza with a star-studded local and international line-up, including the likes of Nicole Scherzinger, Ella Henderson, Lira, Micasa, Mafikozolo and Zahara to name a few. The event saw attendance by the cream of South African society like former Miss South African Bokang Montjane and current Miss South Africa, Rolene Strauss, famous sportsmen, Graeme Smith, Jimmy Tau, Mkhaya Ntini, Caster Semenya and Brian Baloyi. Other guests included Duduzane Zuma, son of His Excellency President Jacob Zuma, George Bizos, Richard Maponya and Andrew Mokete Mlangeni.


The ceremony was hosted by award winning investigative journalist Chantal Rutter Dros and South Africa's sought after celebrity Bonang Matheba. The set was inspired by hope, wisdom, strength, freedom and spirit celebrated by the South Africans for 20 years. The concept centered around a sapling growing into a tree, created by LEDs that changed colours, graphics and moods through the event. A sit down silver platted service for all guests was organized as they enjoyed the evening.


The ceremony showcased award categories in fields like entertainment, sports, business, spirit of humanity, youth and lifetime achievement in addition to South African of the Year Award. Wedniksha also organized a Nomination Dinner for the awards in Honour of His Excellency President Jacob Gedleyihlekisa Zuma. A stellar performance by ten time South African Music Award winner Lira and top South African stars Izingane Zoma, Junior Mambazo and Muses also performed for the 140 guests including the nominees.


Bhavnesh Sawhney, Founder, Wedniksha said: "We have managed to land another feather in our cap, this is one of the many star studded events Wedniksha has organized in past few months since its inception. We are happy to be associated on this platform and create a special bond with families, clients, artiste to make all events the most memorable ones".


The company is headed by Bhavnesh Sawhney, an entrepreneur and Farid Khan, who has been with Wizcraft for over 14 years with a wide experience in executing events like Commonwealth Games, IIFA Awards, wedding planning and execution, stage and show management. Wedniksha also managed the complete travel and hospitality for IIFA awards 2014 held in Tampa Bay USA in April 2014.


EVENT PARTNERS

Venue: Sandton Convention Centre, Johannesburg, South Africa

Entertainment: Chantal Rutter Dros, Bonang Matheba, Nicole Scherzinger, Ella Henderson


You can view the photos here.


The agency’s responsibilities included conceptualisation, management and direction.

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