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UTV Action to organise second edition of the Panja Championship

by EVENTFAQS Bureau | Corporate/Brand Marketing | March 13, 2012

UTV Action will organise the second edition of the Panja Championship across three cities - Mumbai, Delhi and Bangalore. The arm wrestling championship, which will commence on March 14 and end mid April, will be executed by Pentagon Activations.


Speaking about the initiative, Kunal Mukherjee, Marketing Head, UTV Action said: "Having established ourselves as the ultimate destination for action, we continue to engage our trade consumers via innovative offerings. The Panja League is a platform to bring the media and advertising industry together in an action packed on-ground event. UTV Action is known for creating action packed properties and thus, we wanted to plan an on-ground event where the industry could participate."


The championship, which engaged over 22 media agencies last year and expects higher participation this year, will see agencies competing with each other according to the global standards of arm wrestling. The participating agencies are expected to include Group M, Madison, Starcom, Carat, R K Swamy BBDO, MPG and others. Each agency will have one male and one female winner, who will be gratified with the Jabra WAVE, a bluetooth headset which has three layers of wind and noise reduction. These winners will then go on to participate in the grand finale, which will be held in their respective cities. The championship will culminate with the declaration of one male and one female winner, who will receive a Nintendo Wii gaming console.


Commenting on the association, Khushbu Vaid, Director, Pentagon Activation said: UTV Action will organise the second edition of the Panja Championship across three cities - Mumbai, Delhi and Bangalore. The arm wrestling championship, which will commence on March 14 and end mid April, will be executed by Pentagon Activations.


Speaking about the initiative, Kunal Mukherjee, Marketing Head, UTV Action said: "Having established ourselves as the ultimate destination for action, we continue to engage our trade consumers via innovative offerings. The Panja League is a platform to bring the media and advertising industry together in an action packed on-ground event. UTV Action is known for creating action packed properties and thus, we wanted to plan an on-ground event where the industry could participate."


The championship, which engaged over 22 media agencies last year and expects higher participation this year, will see agencies competing with each other according to the global standards of arm wrestling. The participating agencies are expected to include Group M, Madison, Starcom, Carat, R K Swamy BBDO, MPG and others. Each agency will have one male and one female winner, who will be gratified with the Jabra WAVE, a bluetooth headset which has three layers of wind and noise reduction. These winners will then go on to participate in the grand finale, which will be held in their respective cities. The championship will culminate with the declaration of one male and one female winner, who will receive a Nintendo Wii gaming console.


Commenting on the association, Khushbu Vaid, Director, Pentagon Activation said: "This is the second year that we are executing the event. We have associated with UTV Action through a pitch process. We are responsible for planning and executing the event. We are visiting media agencies to shortlist people and are promoting the initiative through mailers."


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