Total Recall to execute a BTL campaign for Capgemini Super Techies Show
by EVENTFAQS Bureau | Corporate/Brand Marketing | June 6, 2013
Capgemini Super Techies Show, a global technology based reality show, is carrying out a three week BTL activation campaign in seven cities from June 5 onwards in order to drive registration for the show. The activation campaign is being planned and executed by Total Recall, which won the mandate for the campaign through a multi-agency pitch.
The Capgemini Super Techies Show gives techies an opportunity to showcase their expertise to a global audience. Commenting on their role in the promotion of the show, Cherish Tota, Director, Total Recall said: "We're handling the entire BTL promotional aspect of the show where we are going to reach out to 21 tech parks around seven cities and will be responsible for driving registrations to the online portal of Super Techies. We will be covering Mumbai, Chennai and Hyderabad in the first week, Delhi, Bangalore and Pune in the second week and Kolkata in the third."
The activation event at each tech park will be carried out in a two day format. Day one will see a ‘human banner activity' where basically intrigue will be built around the human banners, and interested prospects will be informed about the registration process happening the following day at the tech park. Day two will see the main activity which will have a stall and will see male and female evangelists approaching IT professionals in order to drive them to the stall to register themselves. As part of the process, the activity will involve a Q and A session or a short quiz before the promoters allow the individuals to register for the reality show.
The main challenge in carrying out the activity will involve a clear filtration process which is required to ensure the right kind of professionals enter and register themselves for the show. The BTL campaign expects to reach out to about 10,000 odd professionals across the seven cities. The other promotional mediums for the show include outdoor, television, radio, and online mediums.