Nirmal Lifestyle launches the Care Foundation Day with GoBananas
by EVENTFAQS Bureau | < a href = '/news/corporate-brand-marketing' > Marketing a > | May 9, 2014 | News
Foundation has been running with the objective of improving lives through
aiding the less fortunate for over two decades now. An NGO that comes under the
Nirmal Lifestyle property, Care Foundation has been working towards providing
scholarships, free education and better health and hygiene to people across the
country. Trustees Dharmesh Jain and Anju Jain, had been nurturing this
institute, until the recent demise of Anju Jain.
Nirmal Care Foundation Day was launched under its new philosophy ‘Anybody can Jump'. An elaborate event was designed and conceptualized by
Gobananas at NCP Bhabha Auditorium on May 2. The agency has a range of clients
in the real estate sector and has also been associated with MCHI-CREDAI (real
estate body in Maharashtra) in the past. Nirmal Lifestyle thus got in touch
with the agency to take up the execution responsibilities.
about the event, Nishit Shah, Director, GoBananas, said: "The most
challenging aspect of the event was the fact that everything had to be customized
around a one line brief of the theme - take the leap of faith and god will give
you wings to fly. Since there was no template to celebrate such a cause, we
knew that everything about the night had to be created from scratch. Everything
in this evening had to have a cause related to it. The major challenge was
curating the two-hour show in a way that wasn't loud and preachy. The thing
that took the most time was deciding upon the nomenclature for the evening. ‘Anybody
can Jump' came from the name of Anju Jain, and once we cracked this, it
was heartily accepted as the new philosophy of the Care Foundation."
planning phase, GoBananas sent out invitations, e-mailers and reminders to all
the invitees, all of which hinted at an undisclosed finale. Over 1000 people,
including close associates and friends of the team, members of the fraternity,
real estate developers and celebrities like Rajkumar Hirani were present at the
main event, which was hosted by Kabir Bedi. Entertainment came by way of performances
by Terrence Lewis and his troupe and sand art by Nitish Bharti.
the finale, kids from ‘Dharavi Rocks' were brought on stage to
perform on the theme of the night. The Raahie band compiled the foundation's
new anthem, Udaan, which was also launched at the event. As of now, the initiative
has taken to building one school, two playgrounds, two hospitals and one
An event was held to unveil the new philosophy, Anybody can Jump, and new anthem, Udaan.