Mirchi Kaan Awards celebrates ninth year with Tony Hertz
by EVENTFAQS Bureau | Corporate/Brand Marketing | March 29, 2012
Introduced in 2004, the Mirchi Kaan Awards has been instituted to encourage creative focus on radio advertising and is now synonymous with excellence in creativity in radio. The awards are scheduled to take place at The Comedy Store in Phoenix Mills, Mumbai, on April 17.
In its ninth edition, the Mirchi Kaan Awards plan to get bigger by bringing on board radio guru Tony Hertz, who will conduct a seminar on the art and craft of radio advertising. The theme for this year's event is 'Listen. Learn. Shine'.
Commenting on the initiative, Sriram Kilambi, Marketing Head, Radio Mirchi said: "This year is all about getting back to radio basics. We have roped in Tony Hertz, who is perhaps one of the most influential personalities in radio today, to do a seminar with the copywriter community as a part of this year's Kaan Awards."
Categories for this year's awards are Automotive and Accessories; Services for the Household sector; Sports, Entertainment, Travel and Leisure; Media; Charity Fund Raising Events; Retail Outlets; Fast Food Restaurants; and Best Sound Design; among others.
Afaqs and The Comedy Store are partners for the Kaan Awards. The event will be promoted through Radio Mirchi, which has a reach of four crore people every week. In addition, the property has bought space for advertising on digital media portals, namely Afaqs, exchange4media, Campaign India and Best Media Info.