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Mauritius out to woo Indian tourists

by EVENTFAQS Bureau | Corporate/Brand Marketing | February 21, 2012

With a view to enhancing its business proposition in the Indian market, Mauritius Tourism Promotion Authority (MTPA) has announced India as its primary source market and by 2015, aims to double its annual tourist arrivals from India to 1,00,000. Reports indicate that Indians are willing to spend more on unique and experiential accommodation, moving beyond star category rooms and hotels. They are also keen on exploring Mauritius in style, in the likes of a self-drive, convertible mini cooper, BMWs and other luxurious options.


To consolidate its presence in India, Vijaye Haulder, Deputy Director, MTPA led a travel business delegation of around 24 organizations comprising of hoteliers, ground handling agents and service providers from Mauritius. The delegates interacted with the travel trade fraternity on a B2B platform by participating at SATTE in New Delhi from Feb. 10 to 12, followed by road show in Mumbai on Feb. 13.


Elaborating on the future strategy, Haulder said: "Mauritius has received a prominent increase in the average per person spent by Indian travellers, contributing significantly to the tourism receipts of the destination. The spending power of an Indian traveller has doubled to USD 360 per person per day, indicating a positive consumption trend. With the increasing consumer base of high spending Indian tourists seeking unique activity-based indulgences, we are committed to a greater destination visibility by enhancing the awareness quotient of the destination and positioning Mauritius as a lifestyle statement - a must visit destination."


The tourism board intends to expand the destination's diverse product offering through a gamut of integrated destination marketing initiatives. Commenting on the same, Haulder added: "MTPA is proficient in its efforts to target the niche and experiential segments such as self-drive holidays, ecotourism, spa and wellness, and golf, to name a few. Viewed as an aspirational destination, with a potential source base of travellers seeking to indulge in unique activity-based indulgences, Mauritius has registered a robust growth over the years and remains a preferred destination amongst the family, honeymoon, MICE and special occasion segments, and the Indian film industry. Both Mauritius and India have a long standing historical and cultural connect. It offers the Indian travellers a perfect feel of home away from home while taking an international vacation with family, friends or spouse."


In an additional effort to cater to the Indian outbound market, the MTPA is looking to promote Mauritius as one of the most amorous wedding destinations in the world. With destination weddings in increasing demand and the Indian wedding industry getting bigger and looking for new locations, Mauritius aims to cater to the needs of the discerning segment.


MTPA retained its crown as the World's Leading Island Destination for the third consecutive year at the World Travel Awards 2011 on Jan. 11 in Doha. This paid tribute to MTPA's global brand, ‘Mauritius it's a pleasure'.


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