Mars India re-launches Galaxy chocolates in India
by EVENTFAQS Bureau | Corporate/Brand Marketing | August 3, 2011
Endeavour Media Management conducted the activation for the re-launch of Galaxy chocolates, a product of Mars India, across six cities - Mumbai, Pune, Bangalore, Hyderabad, Delhi and Chennai - which commenced on July 15 and is ongoing until Diwali. The objective behind this activity is to create awareness of the product through its sampling.
As part of the execution of the activation, D-Mart, which has the biggest footfall, was chosen and promoters were placed near the main entrance where they interacted with all the customers and enlightened them about the chocolate and did a free sampling too. Endeavour Media Management managed to have people sample 24,787 chocolates throughout the activation.
Commenting on the initiative, Rajesh Grover, Owner and MD, Endeavour Media Management said: "We have been associated with Mars India through a pitch. In the past, we have managed many activations for Wrigley, which is a sister company to Mars India. We have three phases to the activation, the first phase which targets all modern retails stores. The second phase will begin from Aug. 5 and will target regular markets, and the third phase will be activated in Diwali wherein Mars India will come up with a festive season pack."