Video: GoBananas launches real estate property with an AV edge
by EVENTFAQS Bureau | < a href = '/news/corporate-brand-marketing' > Marketing a > | May 20, 2014 | News
part of Gujarat's real estate and infrastructure sector, the Iscon Group kept
up its effort to offer something new to its customers with the launch of Phase
2 of its flagship structure ‘Iscon Platinum'. The group wanted to unveil the
new building to the public with a grand launch event in early May, and called
on GoBananas to execute it.
to give the event two unique highlights, to mark the second phase of the
project. The Kaleidoscopic Dance Spectacular was the first, with 25 dancers showcasing
life and amenities at Iscon Platinum in a visual program created by light
designers. The 12-storey building has 48
balconies, and one musician was placed in each balcony, with every note of the
musicians being translated in to movements of the lights. Next, a Helio-Angel
was placed high in the sky, in the middle of the venue where she unfurled the
Iscon Platinum Phase II banner.
event has technical as this has its share of challenges. Speaking about this, Mihir
Ranpara, Director, Gobananas, stated: "Executing an act of this level had to
come with its share of difficulties. Getting the timing bang on and carrying
out proper rehearsals is a must. The Kaleidoscopic Dance act was planned well
in advance. A dry run was held two days before the event to build some
confidence in the team. The result was exemplary."
Iscon Group called on the agency to launch Phase 2 of Iscon Platinum with unique entertainment acts.