First edition of ‘Music Beyond Boundaries’ culminates in New York
by EVENTFAQS Bureau | < a href = '/news/corporate-brand-marketing' > Marketing a > | July 10, 2013 | News
Bharatiya Vidya Bhavan and Molecule Communications recently organized a panel discussion on the subject of ‘Music Beyond Boundaries'. The gathering was mainly held to discuss the global impact of Indian music and how it is important to think outside the box when it comes to music composition. The event was held at Bharatiya Vidya Bhavan, New York on June 26, and was jointly managed by Bharatiya Vidya Bhavan and Molecule Communications.
Speaking about the objective behind hosting this event, Ajay Shrivastav, Director, Molecule Communications, said: "The main aim of this event was to bring awareness amongst people of the music, film and art world, about the possibilities that exist globally. This will encourage them to create music, movies and art beyond specified boundaries and not just restrict their art and creativity to one form or to the geographical zone that they belong to. It's a great platform for people to meet and connect with like-minded people and we hope that this event acts as a medium for them to collaborate and make more music."
He further added: "Events like these take us a step further in achieving our goal within our capacity. We are not creating this event with any specific benefit for Molecule. This is more of a cause that we believe in; our goal is to promote creativity beyond boundaries."
The event, which was strictly by invitation, was targeted at members of the music industry and music enthusiasts including students. Approximately 120 people attended the event including the panelists, organizers and host Geetika Agarwal. The panel members, including Karsh Kale, Salim Merchant and DJ Rekha, discussed Bollywood, global appeal of Indian music, role of music beyond cinema and their own contribution to the music world. Each speaker narrated how they were inspired by music and discussed how Indian melodies are appreciated the world over. The group also answered questions put up by the audience with regard to the process of writing music.
Commenting on their association with Molecule Communications, Navin Mehta, President, Bharatiya Vidya Bhavan, said: "Ajay Shrivastav came up with the proposal of this culturally rich event and we associated with it since it carried the same values for which Bhavan stands for. Our role was to enhance the event along with Molecule Communication and with Bhavan's thirty-year-old name and reputation, this event was a great hit. All the efforts were mutual and combined and we are looking forward to more events of this nature in the near future."
The organizers relied on social media and word-of-mouth publicity for the event. They also visited music schools across New York to inform them about the event.
The panel discussion was a joint venture between Bharatiya Vidya Bhavan and Molecule Communications.