engage4more concludes the 2nd season of CTC with its grand finale

| < a href = '/news/corporate-brand-marketing' > Marketing | November 11, 2013 | News

The 2nd season of the Corporate Talent Championship culminated with its grand finale on Oct. 25 at Rang Sharda Bhavan in Mumbai. This year, CTC received record participation of more than 120 organisations creating over 10,000 auditions. The elimination rounds were held in North, West and South zones of the country over three months.


An initiative of engagemore, CTC is said to be the world's largest inter-corporate platform and the only one in performing arts also scheduled to be televised during November weekends at primetime on NDTV's network. With tagline ‘Superstar Relived,' this season extended its platform by adding music as a category and introducing CTC Rockstar (corporate band contest) besides making CTC a national and televised IP.


The top 20 finalists battled it out for the coveted top spots while being judged by leading names from the entertainment and film industry. The judge's bench included director Madhur Bhandarkar, musician Lesle Lewis and choreographer Toby Fernandes. The event was hosted by Angela Rebello and also saw a performance by Tushar Jule of Infra Red, Ratika Kumar of World Dance Academy and DJ Alex. The winners were rewarded with TVS Wego and BlackBerry Q5 besides other prizes from Star CJ Alive.


Speaking on the occasion, Nishant Parashar, Director, enagage4more, said: "After the grand success of the first season, it was our dream to make the second season larger and I am very proud to say we have achieved just that, breaking a participation record in the process. Our team worked non-stop for 10 months to make this event a grand success."


The championship's gifting partner was Star CJ, outdoor partner was Laqshya, online partner was EVENTFAQS and ArtistAloud, radio partner was Radio Mirchi and TV partner was NDTV Profit. engage4more was also supported by Sound.com, Dream Factory, Word Jockey, AV Sound & Light and Red Reel.


This year, Blackberry bagged the title sponsorship with TVS Motors as the associate sponsor and Dabur and Dr. Batra as the other sponsors. With these sponsors, there were prizes worth over Rs. 10 lakh. All the brands attained a high brand visibility across corporates during the intra-corporate eliminations, zonal eliminations and the grand finale thereby increasing brand trials, heightening the levels of awareness and top-of-mind recall.


CTC was promoted mainly through digital platforms like CTC's website, Youtube, Facebook (35,000 likes) and Twitter. Apart from this it has also been promoted through radio, print, outdoor, direct marketing.


Speaking about the challenges faced in execution of the event, Parashar said: "The main challenge was aggregation and scheduling of all these corporate events considering timelines. Since they were organized in different cities we had to ensure that the delivery of the event should engage maximum employees and also set a great overall experience for all participants. I am proud of the successful delivery by our team which created formats for each process/task in order to gain a seamless and flawless execution."


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The jury for the Corporate Talent Championship comprised Madhur Bhandarkar, Lesle Lewis and Toby Fernandes.

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