Cream Events manages LP Speed Challenge 2011 launch
by EVENTFAQS Bureau | Corporate/Brand Marketing | May 17, 2011
Louis Philippe kick started the ‘LP Speed Challenge 2011' on May 12 at the Oberoi Mall in Mumbai, an event managed by Cream Events, to give Louis Philippe recognition as an individual brand identity. The event noticed the presence of Ranvijay Singh, Rana Dugabatti and Sharman Joshi; who took on the online racing challenge. The event was hosted by Ranvijay Singh. This challenge is taking place to establish a connect with an audience in the age group between 18-35 years, who are spirited and driven by passion.
Ranvijay Singh invited people from the crowd to play the racing game and compete with Rana Dugabatti, Sharman Joshi and himself. The top 20 racers - 10 selected from online racing and 10 from the on-ground activity - will be invited to compete in a go karting event in Bangalore on June 18. The winner will receive the grand prize which is a trip to Singapore. As part of the execution, a small podium and laptops were setup for participants to play the game.
Commenting on the execution, Harshad Chavan, Managing Director,Cream Events said, "Louis Philippe is a very youthful brand and we wanted it to be acknowledged as an individual brand identity. There were two more agencies competing for the mandate but we won the pitch and have strong intentions of making this an annual event. We are also promoting this challenge on-ground by visiting six cities. We promoted this challenge in Mumbai and Pune on May 14 and May 15 and are planning to promote it in Chennai on May 21, Hyderabad on May 22, Delhi on May 28, Gurgaon on May 29 and Bangalore on June 4 and June 5."
Speaking about the launch, a spokesperson from Louis Philippe told EVENTFAQS that Louis Philippe "as a brand is inspired by English motor racing and we did not want to follow a very generic format as we wanted it to be recognized as an individual brand identity. With the mounting fondness of the youth for gaming, Louis Philippe chose this as the best option to connect with our target group."