Common Colors expect 25 pc revenue from new activation division

by EVENTFAQS Bureau | Corporate/Brand Marketing | July 15, 2010 | News

Common Colors has started a new activation division to manage on-ground promotions, mall activations and road shows. The division is expected to contribute around 25 per cent revenue to the top line of the company in the first financial year, starting April 2010. The company is also in the process of hiring a team to work under Mamta Venkatachal, who will be heading the new division in her capacity as Head - Events and Activation, Common Colors Entertainment.

Titled Common Colors Activations, GV Vilas, MD, Common Colors Entertainment, reasoned the launch of the new division, he said, "As an eight year event management company, we decided to branch out in the most natural route of activations as we realised that BTL, and especially on-ground activations and promotions are the way forward in our space. We have been planning a division like this, for a couple of years now, and felt this was the right time as we have a strong presence in Hyderabad, Cochin, Chennai and Bengaluru. We are also planning to start offices in Mumbai and Delhi soon."


"We are in the process of recruiting people for the new division who will be stationed at our branch offices in Hyderabad, Chennai and Cochin," he added.


Observing that the division is expected to make significant contributions to the top line of the company, Vilas remarked, "In the first financial year of operations for the division, I am expecting a contribution of around 20 to 25 per cent to the over all revenues of the company which will increase gradually over the next couple of years."


The agency has already completed a few activations including roadshows and mall promotions for existing clients like Kingfisher and Jyothi Laboratories. The agency has also bagged the mandate to handle the on-ground promotions for a global telecom company launching soon in the country.


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