AXN organises Teen Wolf Parties for contest winners
by EVENTFAQS Bureau | Corporate/Brand Marketing | October 17, 2011
Collective Heads was roped in to manage an event for Teen Wolf, a show on AXN, in Mumbai, Delhi, Bangalore and Chennai on Oct. 1 and Oct. 2, wherein they organised the Teen Wolf Party at contest winners' houses. Teen Wolf is a show about a teenage boy who is bitten by a wolf on a full-moon night, and the ensuing changes in his life.
The objective behind this event was to gratify the winners and establish direct contact with the winners and fans of the show. A contest was held on the AXN Facebook page, wherein people could join the AXN India Teen Wolf Pack and upload images of their werewolf-selves. The coolest pictures were selected by AXN, who then hosted a ‘Wildest Teen Wolf Party' for the winners of the contest at their homes. Collective Heads managed the events and engaged people by organising games such as the Teen Wolf Quick Fire Quiz and Minute To Win It games.
Talking about the event, Suchita Pillai, Manager-Client Servicing, Collective Heads said: "We targeted eight houses and engaged around 10 to 12 people per house through the contest. These parties were targeted at the youth. We approached AXN Networks Pvt. Ltd. for this event; this is the first time we have associated with them. The winners of the games won Shoppers Stop vouchers."