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360 ARC and Channelplay join hands to initiate 360 Channelplay

by EVENTFAQS Bureau | Corporate/Brand Marketing | February 21, 2012

360 ARC, a Dubai based events, activation and social media company, entered into a joint venture partnership with Channelplay Ltd., a retail marketing agency, to establish 360 Channelplay. 360 Channelplay will be a global marketing and retail services organization focused on developing markets.


Channelplay Ltd. has a national footprint spanning across 300 cities in India. The organisation handles marketing for companies in the telecom, consumer electronics, IT and FMCG industry, providing services for in-store sales, visual merchandising, sales training, shopper research, loyalty programs and consumer activations.


Shedding some light on the association, Sundeep Holani, Managing Director, Channelplay India said: "Dubai is perhaps the toughest market for an events company to differentiate in. On the other hand, India is among the world's most difficult markets to execute in. Having done well in our respective fields in the toughest markets, we feel that our coming together will be a winning combination for all other developing markets."


Speaking on the occasion, Nikhil Nair, Head of Operations, 360 ARC said: "We have been in discussions with Channelplay for a while now. The attention to detail and market reach by Channelplay is what made us align with them. We understand clearly that a strong activation idea can only come to light if executed seamlessly and we find Channelplay to be the right partner for the market."


Further adding on plans for the future, Sukhpreet Singh, Director, 360 Channelplay said: "Our endeavour in the coming months would be to generate a functional system to take our client service and product offerings to the next level."

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