Ten automotive brands leverage the 1st ever Bike Festival of India

| < a href = '/news/corporate-brand-marketing' > Marketing | October 7, 2014 | News

An initiative of Rhiti Sports and Event Capital, the Bike Festival of India (BFI) is a unique platform to bring together country's biking enthusiasts. It took place from Oct. 4 to 5 at the Buddh International Circuit in Noida.

The overall ground-production was handled by Scoop and Modern Stage Service was bought on-board for event technicals. BFI is the first biking event to be regulated by a motorsport body - Federation of Motor Sports Clubs of India (FMSCI).

Indian Cricket Team Captain Mahendra Singh Dhoni, also an avid biker, is the brand ambassador of BFI. The fest was powered by Gulf Oil with Courage Partner Mountain Dew and festival partner KTM. Apart from these, the other brands with experience zones were Triumph, Indian, Polaris, Aprilia, Moto Guzzi, TVS, Royal Enfield and Segway.

Additionally, Indian custom bike/bike restoration brands Rajputana Customs, HMCI and TJ Garage also had experiential zones. The event also saw the brand launches of ‘Indian - The Scout' on the first day and ‘Triumph Thunderbird' on the second day. Another active brand at the fest was Moto Guzzi, which gathered audience feedback.

This biking festival brought together over 120 biking communities from across the nation to participate in a series of events as part of the festival. The main attraction was the XDL Championship Series, which is the premier stunt riding championship in the world. Races at the fest included Drag Racing and Top Gun whereas off-track competitions included weight lifting, arm wrestling, bench press, push-ups, etc.

There were many firsts at the fest, like camping at the Buddh Circuit, a showcase of Dhoni's collection of bikes and also a ride with him! A live concert was held in collaboration with MTV Indies, where bands like Parikrama, Midival Punditz, Hari & Sukhmani, Tides of Nebula and B.L.O.T performed. The adventure sports available were paragliding, rock-climbing, engine gliding and also riding the F1 circuit. A vintage bike exhibition and ‘Festival Street' were also in place.

While adventure is an integral part of BFI, the most unique feature is that it accentuates the importance of safe biking. For the same cause BFI also hosted a month long safety ride covering every nook and corner of India (a total of 8170 kms in 30 days).

BFI was supported by Laqshya Media Group and also had on board media partner Franchise India, online partner EVENTFAQS, knowledge partner Ride Till I Die, channel partner Pepsi MTV Indies, youth lifestyle partner NDTV Good Times, hospitality partner Crowne Plaza, magazine partner Autocar and community partner XBhp.

The event was hosted at the Buddh International Circuit, with MS Dhoni as the brand ambassador.

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