 |
 |
IN THIS ISSUE:
Cover Story:
Celebrating 5 years of the 'Best of the Best' featuring wow awards 2013 Winning case studies |
|
| Download as PDF |
 |
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
Showtime sets new standards with it's debut IP
Jodhpur One World Retreat
In Focus:
OML's debut festival in Mumbai features Norah Jones
Percept Live and Submerge bring the World's No.1 DJ Armin van Buuren to India
Submerge partners Future Music Festival Asia for the second time
A tryst with 92.7 BIG FM and what the brand stands for
Also Featured
Change is the only constant
Top execs of Project:Worldwide and GPJ discuss the future of Experiential Marketing
Market Pulse:
"Since our core TG is the youth, we at 9XM have done many on-ground activations across colleges and youth hangouts"
"Malaysia's unique selling points make the country an ideal business events destination" |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
India Bike Week inspires a new generation...!
In Focus:
Audi India flags off the New Year with a bang
Mud Rush: A unique mud marathon
Storm: Liquidspace Entertainment's camp-out music festival
Beach Soccer Worldwide launches Barefoot championship in India
The Sulafest 2013 experience, together with music, wine and unique campsites
Also Featured
Royalty Calling!
Exploring Royal MICE destinations of Rajasthan with Event Crafter
The Rajasthan Event Management Association organizes its first meet
MEHK presents MaxiMICE 2013
By what percentage are you planning to increase/decrease your BTL marketing budget in the coming financial year 2013-14?
Experiential Destination | VisitEngland
Market Pulse:
"'SAY NO TO SabChaltaHai' is aimed at empowering the end consumer to explore new possibilities"
"You cannot force the customer to change his lifestyle to experience an event, you have to interrupt him in what he already does."
"Clients who work with us see tremendous value in our Strategy, Creative and Event production services." |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
14 LIVE entertainers awarded at theMicromax
Entertainers Connect LIVE Quotient Awards 2012
In Focus:
Hero Hockey India League to help bring back the glory of the sport
Live From The Console goes to South Goa as December destination
Aircel successfully executes flash mob to promote its Pocket Internet Games card
One ticket, multiple parties - MTV Bloc Party
Also Featured
With so many festivals taking place, how does your festival aim to differentiate itself from the others?
GET SET GOLD
Gold-award-winning campaigns at RMAI Awards
Market Pulse:
"'SAY NO TO SabChaltaHai' is aimed at empowering the end consumer to explore new possibilities"
"You cannot force the customer to change his lifestyle to experience an event, you have to interrupt him in what he already does."
"Clients who work with us see tremendous value in our Strategy, Creative and Event production services."
|
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
14 LIVE entertainers awarded at theMicromax
Entertainers Connect LIVE Quotient Awards 2012
In Focus:
Red Bull Soapbox Race debuts in India
Aircel Chennai Open: A whole new
ball game
Maximus and Women's Cancer
Initiative paint the town pink
9XO goes all out to engage youth
Tata, Starbucks connect over a
cup of coffee
Also Featured
Do marathons serve as a platform for brands to
engage with their target audience?
Know thy shopper: An insight into shopper marketing
Market Pulse:
"Queensland on Tour offers a great platform
to build strategic partnerships"
"Percept Live's overseas listing will
spark a trend and inspire others" |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
Celebrating 5 years of the BEST OF TH BEST WOW AWARDS 2013 Now open for entry!
In Focus:
Wings brings together Disney and Ryan International to launch 'Coins for Change' in India
TIC gives employees 20 reasons to smile
Bacardi NH7 Weekender gives new
experiences to new places
Indikaleido is born with music and art
Also Featured
The Specialists
Market Pulse:
S&O - Revolutionising 'space on hire' for retail activations and branding
"Awarding excellence in rural marketing" |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
Agencies ride the IP bandwagon
In Focus:
Rutbaa brings wedding, luxury, lifestyle space on one platform
An escaping retreat to Seasons Hotels
Jaguar roars at Buddh International Circuit with Live Drive Experience
Enrique returns to take India by storm after eight years
Sunburn crosses borders and international waters
Van Heusen puts the X in corporate lifestyle with Jet Airways
Also Featured
RoshanDaan: A Slap with no Sound?
What unique branding opportunities do concerts present?
The F1 returns with more brandfare
Market Pulse:
"Red Live is a brand extension for Red FM" |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
Agencies ride the IP bandwagon
In Focus:
Godrej Eon comes on board for Tour de India
in November
Sartha Marketing assists Brand USA in its
50 delegate, India mission
Aussies to invade India with the Oz Fest
Vodafone takes to the streets with the
first edition of Speedfest
Vogue takes fashion brands out for a night
Also Featured
RoshanDaan
Name an experiential venue beyond the banquet room that you
have organized an event at?
Experiential Destination
"The MICE industry adds a lot of value and contributes to the
GDP and other industries."
Market Pulse:
"Yamaha – we're more than just a bad boy brand"
"A host can make or mar an event"
From Artist to Artist Engagement
"On-ground properties vs. on-air at Radio One" |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
Decoding small budget on-ground campaigns
In Focus:
Taking a brandview of Lakme Fashion Week
Battle of the DJs at Red Bull Thre3style
McDowell's No.1 KWC brings friendship element to second edition
The Wedding Design Co. partners with DLF Emporio for The Wedding Atelier 2012
Also Featured
RoshanDaan
A unique BTL activation you would do to promote yours/client's association with the Olympics if it came to India?
Market Pulse:
"A change in name, but Max Life is still the same"
"Percept Live – changing the face of intellectual properties" |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
EEMA gives industry its
first white paper
In Focus:
Coke Studio@MTV
returns in a fresh new avatar
PUMA and NH7 go old school
with vinyl
Airtel and Manchester United
kick off hunt for soccer stars
Wild Ones splashes Delhi with
poolside fun
Also Featured
RoshanDaan
The year of the
Dragon...for India
EEMAGINE 2012
changes and prepares
Market Pulse:
"Moët Hennessy – one of the finer things of life"
"India and the exhibition industry –
a tale of growth" |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
The new realm of Experience Creation
In Focus:
The second edition of Experiential Incentives travels to Delhi, Hyderabad and Mumbai
IIFA 2012 returns to Singapore to celebrate 100 years of Indian Cinema
The third edition of the Red Bull Street Style
Going the Kids' way, all the way...
Porsche design BlackBerry Smartphone launch in India
Market Pulse:
"Open your world to music with Heineken Green Room"
In the trenches with the masters of trash
|
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
High 5 A tribute to an industry that rocks
In Focus:
UTV Group goes on-ground at Goafest
Godrej Interio takes OOH media to the ramp
Market Pulse:
Emirates says hello to tomorrow
|
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
WOW Awards 2012
25 Golds, 24 Silvers and 19 Bronzes
In Focus:
UTV Group goes on-ground at Goafest
Godrej Interio takes OOH media to the ramp
Market Pulse:
Emirates says hello to tomorrow |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
Learning and Delight
The two major take-outs from the WOW Awards 2012 Jury meet
Also Featured
Team building with a difference!
In Focus:
India Design Forum brings the global design world closer to home
Artistaloud.com
launches webcert
marathon property
Market Pulse:
Bringing the Jaguar Alive
OOH Media... going experiential?
|
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
The Music License Maze - Perceived or Propagated
Also Featured:
What was your brand up to this Valentine's Day?
In Focus:
Mahindra brings back the Blues
KGAF treats visitors to a mix of the old and new
X - QUOTIENT
Running Faas with PUMA
Market Pulse:
Taking the BMW experience out for a spin
Mansion House brand to promote premium whiskey through sampling |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
Stalls.. Pavilion..
EXPERIENTIAL ZONES!
Brands evolve their presence at the Auto Expo 2012
Also Featured:
Brands engage on Republic Day
Bringing Brands to the People
Brands using audience-ready venues to create experiences
In Focus:
Standard Chartered Mumbai Marathon receives national marathon status
Clean India campaign brings India Gate alive
Heineken refreshes the Submerge Goa Project
Market Pulse:
Open the new year with happiness
Shop your way to change with fair trade |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
Highlighting the role and importance
of the participants to a stakeholder
engagement programme
Also Featured:
A report on the MICE industry in India
If you got it, Flash it!
Spreading joy to the world
In Focus:
Pitbull is latest international artiste to hit the Indian floor
Opinion: What is the one development in your industry that you would like to see in 2012?
Market Pulse:
Microsoft's take on BTL marketing
Saregama India expands with events division
|
|
| Download as PDF |
|
|
| |
|
|
| |
|
|
| |
|
|
