|
 |
Experiential Marketing or ExM as it is also called is a monthly special interest publication with a specific focus on the event and experiential marketing industry in India. BTL / Sports / Sponsorship marketing, fashion & lifestyle events, incentive travel and business events are various manifestations of this industry.
ExM delivers rounded content, covering varied aspects of the live marketing industry and all avenues through which marketers are creating experiences for their stakeholders.
The magazine focuses on in-depth coverage of events and trend-spotting and industry reviews through its features. A round-up of all the best brand activations, events and BTL Marketing initiatives is achieved through the 'Event Briefs' and 'Glimpses' sections of the magazine, while specific Industry news and updates can be read in the 'Industry Watch' sections. The magazine also regularly features a 'Market Pulse' section, which is fuelled by industry veterans on topics highlighting their experience and brands' strategies in the space of experiential marketing.
To subscribe: exm@eventfaqs.com or to download the subscription form click here
|
|
| |
 |
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
WOW Awards 2012
25 Golds, 24 Silvers and 19 Bronzes
In Focus:
UTV Group goes on-ground at Goafest
Godrej Interio takes OOH media to the ramp
Market Pulse:
Emirates says hello to tomorrow
|
|
| Download as PDF |
 |
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
The Music License Maze - Perceived or Propagated
Also Featured:
What was your brand up to this Valentine's Day?
In Focus:
Mahindra brings back the Blues
KGAF treats visitors to a mix of the old and new
X - QUOTIENT
Running Faas with PUMA
Market Pulse:
Taking the BMW experience out for a spin
Mansion House brand to promote premium whiskey through sampling |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
Stalls.. Pavilion..
EXPERIENTIAL ZONES!
Brands evolve their presence at the Auto Expo 2012
Also Featured:
Brands engage on Republic Day
Bringing Brands to the People
Brands using audience-ready venues to create experiences
In Focus:
Standard Chartered Mumbai Marathon receives national marathon status
Clean India campaign brings India Gate alive
Heineken refreshes the Submerge Goa Project
Market Pulse:
Open the new year with happiness
Shop your way to change with fair trade |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
Highlighting the role and importance
of the participants to a stakeholder
engagement programme
Also Featured:
A report on the MICE industry in India
If you got it, Flash it!
Spreading joy to the world
In Focus:
Pitbull is latest international artiste to hit the Indian floor
Opinion: What is the one development in your industry that you would like to see in 2012?
Market Pulse:
Microsoft's take on BTL marketing
Saregama India expands with events division
|
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
All WOWs for
'Effective Innovation'
Also Featured:
Afterthoughts on the Tehelka Newsweek
Think Festival
A Musical Mingling
Auto expos keep the auto
adrenaline going
In Focus:
Pushkar Balloon Festival: Scaling new heights
The Economic Times
ACETECH 2011 builds blocks in five cities
The Great Indian OctoberFest: Beers, Brands and Bands
Opinion: How crucial are expos to your brand and industry?
Market Pulse:
Puma: Sporting the future
Sunburn: Beach Party | Brand Promise |
|
| Download as PDF |
|
|
| |
|
|
 |
IN THIS ISSUE:
Cover Story:
An Xperience fit for
the ultimate driving machine
Also Featured:
How is your brand connecting with music festivals this year?
Shedding light on the new Entrepreneurs on the block
In Focus:
Countdown to NH7 Weekender 2011 begins
Panasonic India seeks the 'Face of Beauty'
Percept gets artsy with Percept Art
Opinion: How crucial are expos to your brand and industry?
Market Pulse:
Branding with Waterfalls
NOET's ParaForest Forces Programme
|
|
| Download as PDF |
|
|
| |
|
|
|
IN THIS ISSUE:
Cover Story:
BRANDS REV UP TO F1
Also Featured:
Cricket Retains Branding Monopoly
(Brand Experience)mass media
What are your marketing plans this festive season?
In Focus:
NBA Jam shoots hoops in India for the third year
Paris Hilton adds her touch of glamour to India
GIMA Awards pitch higher in year two!
Market Pulse:
Set Design: Keeping it Relevant
-Omung Kumar, art director and set designer
The Grand Hyatt Mumbai:
Nurturing its appetite for Events
|
|
| Download as PDF |
|
|
|
|
IN THIS ISSUE:
Cover Story:
Road to Rural with Engagement
Also Featured:
Hybrid Events: When Online met On-ground
In Focus:
IIJW displays its second edition of jewellery trends
Gitanjali gives its stakeholders
a sparkling show with Ticket to Bollywood
Hero steps out with its new identity
Market Pulse:
"Formula 1: A sport which has significant appeal for Vodafone's customers around the world."
- Anuradha Aggarwal, Vice President – Marketing, Brand Communication and Consumer Insights, Vodafone Essar Ltd.
India: A window to tradeshow opportunities in Asia
- Charlie Greco, Tradeshow Consultant
|
|
| Download as PDF |
|
|
|
| |
|
IN THIS ISSUE:
Cover Story:
BRAND BUSTER
Featuring Brands with Movies
Also Featured:
India rides the Dragon
Award-winning Indian campaigns at PMAA 2011
In Focus:
'Experiential Incentives' 'Connects'
the MICE industry in India
Network 18 gives its BTL business a new face and an arm
Know your SOUND!
Market Pulse:
Experience in design
By Peter Higgins, Creative Director,
Land Design Studio
Make way for Watchout™
By Suresh Madan, Director, DynaMix Media
|
|
| Download as PDF |
|
|
|
| |
|
|
About Us | Feedback |
|
| Copyright 2011 EVENTFAQS |
|
