Updated on 24 May 2013
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Rural Reach
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RW Promotions is executing a campaign for 'Kon Hoeel Marathi Crorepati' across 90 towns.
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The roundtable was conducted on ‘Innovative Sales and Marketing Initiatives of FMCG companies’
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RC&M has been appointed to execute the campaign and aggressively penetrate the rural market of Bangladesh.
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The book was unveiled at the World Book Fair, New Delhi and attempts to provide an insight on marketing in rural India.
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RW Promotions was given the mandate to create a buzz about the brand.
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Impact Communications, Event Crafter, RC&M, Tata Steel and Reliance Broadcast were amongst those who bagged the Gold awards.
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The entries for the awards have more than doubled since its first year of inception.
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This is the fourth edition of the awards covering the period of April 1, 2010, to March 31, 2012.
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In keeping with traditions and values, Sonepur Mela will be revived from Nov. 26 to Dec. 27.
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The agency has bagged the exclusive advertising rights of the mela, as well as the overall design and execution mandate.
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On-ground partner, RC&M, execute the campaign creating live experiences for the rural audience.
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Nihar Naturals will be funding and executing about 20 projects across UP, MP, Rajasthan and other regions.
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Rural Marketing & Brand Awareness Strategies will highlight issues and innovative ideas in the rural sector.
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Rural & Marketing Magazine was launched by i9 Media and will cater to the $500 billion Indian rural market.
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The three-day conference was held from July 18 to 20 at Hotel Novotel, Mumbai.
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Caarvan is a marketing opportunity for brands to connect with small town markets in Uttar Pradesh.
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Nihar Sundar Saksham Parivaar aims to empower modern women to contribute to the development of their villages.
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An undisclosed FMCG brand has partnered with BIG Live to support the initiative.
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Can the digital technology world complement rural marketing in a bid to engage the rural consumer?
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The forum, with the theme ‘Rural India: The New Battleground’, also organised the Rural Marketing Awards.
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This will be an annual extravaganza that will promote India’s destinations and showcase music and other performing arts.
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Over the course of five years, the foundation has impacted the lives of over 200,000 people in over 1,000 villages.
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The Anugrah Madison Rural Academy was declared open at Anugrah Madison’s silver jubilee celebrations on Nov. 25.
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The activation was organised across Madhya Pradesh, Gujarat and Uttar Pradesh.
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The balloon festival is part of the annual Pushkar Camel Fair, organised by the Department of Tourism, Rajasthan.
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George will be responsible for providing strategic direction and paving the roadmap for the overall business of the vertical.
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BIG Disha will endeavour to bridge the gap between the available career options and the lack of awareness of the same.
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This activity engaged around 4,790 visitors, covered 30 mandis and generated around 1,079 leads.
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The objective is to sensitize rural marketing executives to rural lifestyle, rural communication, etc.
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The campaign aims to reach out to over 100 schools and 50,000 students in rural and semi-urban towns.
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The theme: 'Establishing a cost effective reach model and prying into rural consumer behaviour to optimize potential'.
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This event, which was executed by RW Promotions, was targeted specifically at the rural market.
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Raveena Tandon was roped in to perform in one of the theatre productions in Bengal.
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The activity was carried out in corn farming belts across six states.
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This entire event was conceptualised and implemented by Fusion Events.
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Arize 6444 and Arize Prima were promoted via four live shows that had an audience of 35,000.
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Schwarzkopf partnered with SOS Children’s Villages for the initiative.
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The campaign was a three week long rural connect program organised in Karnataka.
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Pokar will hit 2,250 villages of rural Gujarat and reach over 20 lakh villagers.
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The range is intended to benefit customers across all segments through various path breaking technologies.
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The event will take place on February 26 at the Islam Gymkhana, Marine Drive.
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The rural activation has been extended by a month based on the positive responses received so far.
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The rural activation is being conducted across towns and villages in Maharashtra.
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The panel discussion travels to 32 destinations including tier II and III cities.
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The event is being managed by Rolling Stone. This year, the awards have been extended to Sri Lanka and Pakistan.
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The two-day conference kick-started on December 7 at the JW Mariott, Mumbai
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Singha will be reporting to Rajesh Amla, Business Head, Percept OOH - Rural Vertical.
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The agency will be promoting the brand ���Ramco��� across different regions of Tamil Nadu.
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The activity for Britannia cookies has been executed across 13 States.
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Rural Marketing Works ��� Corporate Case Studies Awards 2010 will be held at PHD Chamber of Commerce & Industry.
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