Updated on 6 February 2012
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Rural Reach
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Over the course of five years, the foundation has impacted the lives of over 200,000 people in over 1,000 villages.
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The Anugrah Madison Rural Academy was declared open at Anugrah Madison’s silver jubilee celebrations on Nov. 25.
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The activation was organised across Madhya Pradesh, Gujarat and Uttar Pradesh.
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The balloon festival is part of the annual Pushkar Camel Fair, organised by the Department of Tourism, Rajasthan.
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George will be responsible for providing strategic direction and paving the roadmap for the overall business of the vertical.
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BIG Disha will endeavour to bridge the gap between the available career options and the lack of awareness of the same.
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This activity engaged around 4,790 visitors, covered 30 mandis and generated around 1,079 leads.
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The objective is to sensitize rural marketing executives to rural lifestyle, rural communication, etc.
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The campaign aims to reach out to over 100 schools and 50,000 students in rural and semi-urban towns.
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The theme: 'Establishing a cost effective reach model and prying into rural consumer behaviour to optimize potential'.
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This event, which was executed by RW Promotions, was targeted specifically at the rural market.
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Raveena Tandon was roped in to perform in one of the theatre productions in Bengal.
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The activity was carried out in corn farming belts across six states.
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This entire event was conceptualised and implemented by Fusion Events.
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Arize 6444 and Arize Prima were promoted via four live shows that had an audience of 35,000.
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Schwarzkopf partnered with SOS Children’s Villages for the initiative.
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The campaign was a three week long rural connect program organised in Karnataka.
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Pokar will hit 2,250 villages of rural Gujarat and reach over 20 lakh villagers.
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The range is intended to benefit customers across all segments through various path breaking technologies.
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The event will take place on February 26 at the Islam Gymkhana, Marine Drive.
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The rural activation has been extended by a month based on the positive responses received so far.
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The rural activation is being conducted across towns and villages in Maharashtra.
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The panel discussion travels to 32 destinations including tier II and III cities.
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The event is being managed by Rolling Stone. This year, the awards have been extended to Sri Lanka and Pakistan.
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The two-day conference kick-started on December 7 at the JW Mariott, Mumbai
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Singha will be reporting to Rajesh Amla, Business Head, Percept OOH - Rural Vertical.
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The agency will be promoting the brand ���Ramco��� across different regions of Tamil Nadu.
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The activity for Britannia cookies has been executed across 13 States.
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Rural Marketing Works ��� Corporate Case Studies Awards 2010 will be held at PHD Chamber of Commerce & Industry.
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Around 500 households were given mobile devices pre-loaded with Nokia Ovi Life tool service.
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The activity is currently being held in rural areas of Gujarat, and will soon be taken to other States.
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This was announced following the fifth AGM of RMAI held in Delhi recently.
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The biennial awards property was constituted to recognize rural initiatives, which have made a difference in the market.
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Dasgupta will lead the business development, with a focus on reaching out to new categories of clients.
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This innovative preposition will provide impetus to the growth of 100 farmers spread across 20 villages in Vidarbha.
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Reliance Media World reaches out to the farmers of India through BTL and radio.
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The three-day session is scheduled from June 21 to 23, 2010.
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Mittal���s last assignment was with Xpanse Asia as Business Director heading the North and East region.
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Terra, the rural marketing agency from the Group, will service the brand.
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Initiated by RC&M, 25 brands are likely to be included in this year's edition of the rural marketing property.
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The Mela commenced this year on January 14 and will go on until April 28.
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