EVENTFAQs - Promo Power

Promo Power


Maihar Cement initiates road show to promote Birla Gold Ascent Brand Communications will execute the campaign in Bihar and central and eastern Uttar Pradesh.
Volkswagen positions itself as responsible brand with ‘Think Blue’ Mudra Max is executing a digital, on-ground and OOH campaign in Mumbai and Delhi, which began on Dec. 15, 2011.
NEWS9 gives students chance to host show via Junior Anchor hunt The event, executed by Eventsource, was held on Jan. 17 and 18 across 10 schools in Bangalore.
SAB TV celebrates success with the SAB family and viewers The event, Uthe SAB Ke Kadam, will telecast on SAB TV on Feb. 4.
Snapdeal.com partners Aurora Comms to connect with consumers Snapdeal is taking its Yum-Dude TVC to 35 Croma and 20 E-Zone stores in 12 markets across the country.
Pentagon partners Bisleri to launch a new campaign and brand mascot The month-long activation, which promotes the idea of protecting the ones you love, is taking place in 3 cities.
7UP promotes Dil Bole I Feel UP in 11 cities through dance odyssey Mudra Max has been roped in to execute the event which starts from the last week of January till mid-February.
Machdar Motorsports takes ‘My i1 Day’ to school This school contact program aims to teach 327,000 kids across 654 schools in 100 cities about road safety.
Zee TV partners with Reebok for Dance India Dance apparel range Swastika Entertainment managed the press conference which took place on Jan. 10 at Taj Palace, Delhi.
TOI becomes ‘nose paper’ on New Year’s Day Times of India, Chennai, decided to advertise Dheepam oil with a fragrant newspaper on New Year’s day.
DB Group’s Bhaskar Champs Club hunts for the brainiest kids of 2012 Brain Hunt 2012, which kicked off on Jan. 11, hunts for visionary brains among 2.5 lakh students pan India.
Loop Mobile to introduce and promote group scheme Oaks Management Consultancy has been roped in for the promotional campaign, which includes flash mobs.
Perfetti Van Melle India engages kids with candy tree A candy tree with Perfetti candies on its branches was set up at Select CITYWALK in Saket, New Delhi.
MTV Roadies Season 9 hits screens The judges of MTV Roadies Season 9 were present in Delhi to flag off their on-screen premiere.
Harley Owners Group unveils 25 bikes from Harley Davidson in Gurgaon Richie Arora Concepts brought Harley Davidson and Lemp Brewpub and Kitchen together.
Auditions for Sahara One show Sur Kshetra culminates Janasheen Event Management managed the auditions in Lucknow, Delhi, Mumbai, Ludhiana and Indore.
HSP organizes first senior citizens flash mob The activity was conducted in association with Wilson College students and senior citizens from NGO, Harmony India.
Niche Events ropes in Apache Indian for Oodles Hotel Niche Events and Promotions, which is promoting Apache Indian’s new album, executed the New Year event.
Craftworld Events to organise India Kids Fashion Show The event is in partnership with the Retailers Association of India and will help bolster the kids clothing industry.
WIAA takes Road Safety Week to Road Safety Fortnight Motif Advertising is managing the event which commenced on Jan. 2 and will continue till Jan. 15.
MTV establishes consumer connect by participating in Sunburn 2011 Sperm Marketing conceptualised and executed an engagement activity for MTV’s lounge-IGLOO.
SABMiller launches second leg of 'Respect the Road' campaign With drunk driving in the festive season in mind, the campaign launched in Gurgaon in October, continuing till March.
Nokia gives folks an amazing everyday Nokia rolled out a 360 degree marketing campaign called ‘The Amazing Everyday’ for their smart phone Lumia.
Muthoot Fincorp goes on road for express loan awareness Muthoot Fincorp has planned a road show to promote their 'Express 3-Minute Gold Loan' offer.
Teacher’s launches pre-mixed product at Vie Lounge Sunday Sundowner The launch party was held at Vie Lounge, Mumbai on Dec. 25, in association with MTV.
Microsoft catches Don 2 with help of Lodestar UM Lodestar UM launched a 360 degree initiative integrating a Microsoft multi-product campaign with the film Don 2.
Mahindra demonstrates Navistar across 38 nagars Mahindra organised a unique two-phase on-ground initiative for Navistar trucks.
Gillette asks mall goers to 'Shave for the Soldiers' Encompass managed the mall activations, held from October to December, to promote its special edition razor packs.
Submerge executes adidas Originals’ 3D experience Submerge-adidas entered into tactical partnership for this property, which took place on Dec. 21 at Canvas, Mumbai.
EG! Comm to jingle Korum Mall with joy Everything Goes! Communications sets the mood of joy at Korum Mall with 'Jingles of Joy' from Dec. 17 to Jan. 1.
Next Gen Publishing creates platform to engage mothers and kids Next Gen Publishing and Fusion Events are holding the Mom and Kid Show to help marketers understand the target audience.
Civic fests to engage Bangalore students and develop sense of civic duty A series of mini fests are being conducted across Bangalore, targeting 60 partner schools and 3,890 children.
Spell Bee – India Spells 2012 goes digital to drive participation Bollywood child artist Darsheel Safary will continue to be the face of the property, which travels to five new cities.
Smirnoff organises headphone party to engage fans The ‘I choose Smirnoff’ campaign is being managed by Fountainhead Events on Dec. 16 in Mumbai.
Nestle launches A+ Milk and Dahi with talk show Milestone Connect conceptualised and executed Nestle’s launch of A+ Milk and Dahi.
LG targets youth with 3D game festival To demonstrate the prowess of its Cinema 3D TV range, LG organised 3D Game Festival 2011 between Dec. 9 and Dec. 11.
9X Jhakaas connects with audience through bus promotions Priyank Advertising is executing the activity from Dec. 8 to 17 across Maharashtra.
Viacom 18 organises Tom Cruise visit to promote Mission Impossible IV The event, which was managed by Wizcraft International Entertainment, took place on Dec. 4.
Viacom 18 promotes Puss In Boots through ‘Moving Shadows’ ICW ideated the technology to promote the movie in Bangalore and Mumbai.
Loop Mobile partners with NGO for Disability Awareness Drive Loop Mobile partnered Trinayani for a ‘Disability Awareness Drive’ at Oberoi Mall from Nov. 29 to Dec. 4.
VIVA encourages people to live healthy and fearlessly This initiative is a mix of customer interaction, promotions, health camps and festival-centric offers.
Save the Children reaches out to the youth Candid Marketing developed an activation plan for Save the Children’s ‘No Child Born to Die’ campaign.
‘Aikya’ takes up residence in Inorbit Mall, Pune ‘Aikya’ by Everything Goes! Communications was launched at Inorbit Mall in Pune.
Tanishq launches Mia, jewellery specially made for working women Carat Fresh Integrated is promoting the products from Nov. 18 to Dec. 18.
Colgate parties its way into consumers’ hearts About 40 contest winners got a chance to attend the Colgate MaxFresh Party of the Year on Nov. 24 in Mumbai.
Dell partners with Karnataka State Cricket Association R W Promotions has been roped in to promote this association.
Maruti Suzuki celebrates colors of Indian youth Maruti Suzuki Colors of Youth 2011 aims to celebrate young Indians who tend towards both talent and intelligence.
Godrej takes hair-care to Delhi’s mall-goers This three weekend activity was executed by Madison IES.
Road Safe India’s memorial wall pays tribute to vehicular casualties This wall was launched to mark the occasion of ‘World Day of Remembrance for Traffic Victims’ on Nov. 20.
BIG MAGIC to premier first edition of ‘BIG Bal Kalakaar’ The auditions will take place across 14 cities in MP, UP, Bihar and Jharkhand.