Updated on 22 May 2013
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Promo Power
The campaign will take place across 30 stations of 92.7 BIG FM and will include on-air and on-ground elements.
Sony Entertainment Television held the event for Tinkle contest winners.
Executive Events was selected through a multi agency pitch as the official event management agency for the hunt.
The Land Rover Experience programme event was conducted by Cougar Motorsport.
The shopping expo had various prizes to be won at its daily, weekly and mega lucky draws.
Executed by High Street Phoenix, the annual festive event will have a ‘Green Carnival’ theme this year.
RW Promotions is executing a campaign for 'Kon Hoeel Marathi Crorepati' across 90 towns.
DDB Mudra was appointed to execute the initiative.
A Cube Events planned and executed the Dabbawala activity for Muthoot Finance.
The cricketer interacted with the young fans and shared expert tips at Smaaash.
Conceptualized by Radio City Connect, the success of the activity in Bangalore may lead to replication in other cities.
The activity was conducted in 2 malls in Chennai on April 13 and 14
The first show kickstarted at Kolkata on April 20
Swastika Entertainment Pvt. Ltd., which won the mandate for the activity, executed the activations.
Axiom Gen Nxt was appointed to manage the activations across Karnataka.
The initiative, which offers kids a wide range of fun filled activities, is being organized by Exelixi Management Company.
Vibgyor was appointed to manage the activation in multiple market places across the country.
The two brands joined hands for 'The Big Green Help' campaign.
DDB Mudra helped the brand urge corporate India to step outdoors through this three-month activity.
The brand is promoting its new campaign communications through a host of mediums including on-ground activations.
The second edition of the women-honouring awards saw voting activations across malls in three cities.
The on-ground activation is being executed by Infinity whereas the campaign has been scripted by McCann World Group.
The initiative aims to spread greater awareness on reducing food wastage.
TracyLocke converted more than 70 of the brand's retail outlets to make them 'Castrol Magnatec' outlets.
The brand was recently bagged by Palasa Creative Place, the agency which is executing the promotions.
The new campaign is being done to augment marketing initiatives in India after completing its 21-city outdoor advertising campaign.
Created by ibrands, it is said to be India’s most comprehensive search for the best math student in the country.
The channel engaged its target audience through a series of seasonal parties.
Law and Kenneth is in charge of the creatives, while digital agency Neuro Nimbus is supporting the execution.
Craftworld Events carried out the multiple city road show in Maharashtra, Gujarat and Andhra Pradesh.
Tamarind Event Management Solutions is executing the campaign which aims to promote the RE-445.
DDB MudraMax helped execute the activation where people could touch, feel, try and buy products on the spot.
The activity was carried out by Cuponation.in while Value360 Communication generated the association idea and helped with the deal.
Danone B’lue is targeting the youth in colleges and corporate parks across India to initiate trials for its product.
Vibgyor Brand Services Pvt. Ltd. executed the activation in colleges across Mumbai and Bangalore.
Hansa Events & Activation was appointed to execute the mall activation across three cities.
The model is currently in expansion mode having dispensed 1.2 lakh samples for more than 35 brands.
Encompass managed the event in order to encourage participation and spread the importance of a healthy oral care regime.
Outlook Events and Activations was appointed to execute the launch at Phoenix Market City.
The launch of Polycrol + Xtra Strong was scripted, conceptualized, managed and executed by Hexagon Events.
Tata Swatch provided free safe water at the congregation while Coca-Cola carried out an activation initiative.
Percept Activ conceptualised and executed on-ground activities for the campaign.
Vibgyor Brand Services was appointed to execute the activation which involved a giant cake.
Innovatus Entertainment Networks Pvt. ltd. won the mandate for the activation and will execute it in the entire state.
Vibgyor Brand Services executed the activation for the same at Phoenix Mall.
TCAAD participated for the third time with a pavilion that was 80% larger than last year.
The live 12-hour telethon was held for the second edition of the campaign.
The initiative aims to recognize and reward the brightest school students in Mumbai.
SWAT - Students Working Against Tobacco - is an initiative of EMDI Mumbai.
The campaign visited 21 cities and propagated the message of ‘Brain Ready, Body Ready.’
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Market Pulse
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Karan Soorma, Vice President, Cineyug Group of Companies
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