Updated on 29 August 2014
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Brand to invest substantial amount of its marketing budget for experiential marketing.
Followed by auditions held in March, the show will now be promoted through mall activations and concerts in seven cities.
Thot Media manages launch event for Sony Vaio E series in Mumbai.
Seventy Seven managed the live concerts in Bhopal, Nagpur, Jaipur, Ahmedabad and Chandigarh.
Seventy Seven managed both the activities as part of the promotions for the premiere of 'This is it'.
The campaign is being executed by Thot Media in 17 cities, providing real time experience of 3D television to consumers.
Ground auditions to be held in six cities across the country.
Seventy Seven was appointed to manage the event, which would be telecast as a special episode on the show 'Baat Hamari Pakki Hai' on August 1.
The auditions will be held between Sept. 1 and 9, in six cities.
The awards ceremony will be held in Jan 2011, and will be managed by Seventy Seven Entertainment.
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Market Pulse
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Alok Kalra, Head – Marketing, Reliance Life Insurance
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