Updated on 29 August 2014
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Sony announces Rs 50 cr marketing budget for new campaign
Brand to invest substantial amount of its marketing budget for experiential marketing.
Seventy Seven manages three-phase campaign for 'Indian Idol 5'
Followed by auditions held in March, the show will now be promoted through mall activations and concerts in seven cities.
Sony allots Rs 20 crore marketing budget for Vaio laptops
Thot Media manages launch event for Sony Vaio E series in Mumbai.
Indian Idol goes on-ground for last stages of the show
Seventy Seven managed the live concerts in Bhopal, Nagpur, Jaipur, Ahmedabad and Chandigarh.
Flash mobs and Moonwalkers Night to promote MJ show on Pix
Seventy Seven managed both the activities as part of the promotions for the premiere of 'This is it'.
Sony engages consumers with '3D World Road Show Campaign'
The campaign is being executed by Thot Media in 17 cities, providing real time experience of 3D television to consumers.
Sony formally announces launch of KBC
Ground auditions to be held in six cities across the country.
Sony organises full-scale wedding, on-ground, as part of TV serial
Seventy Seven was appointed to manage the event, which would be telecast as a special episode on the show 'Baat Hamari Pakki Hai' on August 1.
Seventy Seven takes KBC 4 on-ground with city auditions
The auditions will be held between Sept. 1 and 9, in six cities.
Sony Entertainment announces CID Gallantry Awards
The awards ceremony will be held in Jan 2011, and will be managed by Seventy Seven Entertainment.
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Success through engagement - Part 5
Alok Kalra, Head – Marketing, Reliance Life Insurance
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