Updated on 12 December 2013
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Seventy Seven manages three-phase campaign for 'Indian Idol 5'
Followed by auditions held in March, the show will now be promoted through mall activations and concerts in seven cities.
Indian Idol goes on-ground for last stages of the show
Seventy Seven managed the live concerts in Bhopal, Nagpur, Jaipur, Ahmedabad and Chandigarh.
Sony organises full-scale wedding, on-ground, as part of TV serial
Seventy Seven was appointed to manage the event, which would be telecast as a special episode on the show 'Baat Hamari Pakki Hai' on August 1.
Seventy Seven takes KBC 4 on-ground with city auditions
The auditions will be held between Sept. 1 and 9, in six cities.
Sony Entertainment announces CID Gallantry Awards
The awards ceremony will be held in Jan 2011, and will be managed by Seventy Seven Entertainment.
Sony launches Comedy ka Tansen
Sony launches another season of Comedy Circus with Seventy Seven Entertainment.
Seventy Seven manages the unveiling of X Factor logo
Laser story boards and multi-coloured laser technology was used to unveil the logo.
Seventy Seven executes launch of Sony’s ‘Bade Achhe Lagte Hain’
A skit by the lead actors of the show was performed at the event which was set against the backdrop of the Taj Mahal.
Sony Entertainment organises van activation campaign for KBC
This activation, which is being executed by RW Promotions, began on July 29 and is a 40-day pan India activation.
Seventy Seven Entertainment manages press launch of KBC
The agency suggested the idea of hologram technology for the launch.
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"Experiential marketing has a critical role to play in the eye wear category."
Ronak Sheth, Director, Eternity Lifestyles
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