Updated on 20 August 2014
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Followed by auditions held in March, the show will now be promoted through mall activations and concerts in seven cities.
Seventy Seven managed the live concerts in Bhopal, Nagpur, Jaipur, Ahmedabad and Chandigarh.
Seventy Seven was appointed to manage the event, which would be telecast as a special episode on the show 'Baat Hamari Pakki Hai' on August 1.
The auditions will be held between Sept. 1 and 9, in six cities.
The awards ceremony will be held in Jan 2011, and will be managed by Seventy Seven Entertainment.
Sony launches another season of Comedy Circus with Seventy Seven Entertainment.
Laser story boards and multi-coloured laser technology was used to unveil the logo.
A skit by the lead actors of the show was performed at the event which was set against the backdrop of the Taj Mahal.
This activation, which is being executed by RW Promotions, began on July 29 and is a 40-day pan India activation.
The agency suggested the idea of hologram technology for the launch.
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Market Pulse
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Alok Kalra, Head – Marketing, Reliance Life Insurance
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