Updated on 19 September 2014
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The division was launched at the 'The Wedding Experience 2010' event held at Hyatt Regency Mumbai on March 13.
Followed by auditions held in March, the show will now be promoted through mall activations and concerts in seven cities.
Seventy Seven managed the live concerts in Bhopal, Nagpur, Jaipur, Ahmedabad and Chandigarh.
Seventy Seven managed both the activities as part of the promotions for the premiere of 'This is it'.
Titled 'Fun @ work with family', the activity was held at over 12 locations across Mumbai.
Ground auditions to be held in six cities across the country.
Seventy Seven was appointed to manage the event, which would be telecast as a special episode on the show 'Baat Hamari Pakki Hai' on August 1.
The auditions will be held between Sept. 1 and 9, in six cities.
The awards ceremony will be held in Jan 2011, and will be managed by Seventy Seven Entertainment.
The launch engaged media / press reps with an interactive contest through the invitation culminating live at the event.
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Market Pulse
John Aquilina, Malta High Commissioner
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