Updated on 28 July 2014
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Radio Mirchi to drop listeners home early, in time to catch IPL matches
The initiative is an effort to bring live performances in open spaces for free and provide a platform to upcoming talent.
The toys collected through the month-long campaign will be given to the Children Toy Foundation.
'Generation A-Star Mirchi Create with Agnee' will culminate with series of live concerts.
On-ground activations were conducted at ten top media agencies to promote the event in Mumbai from July 12 to 20.
The on-ground activities included in-store contest for shop managers along with an association with Radio Mirchi.
The activation program is organised across 10 colleges in Mumbai.
The radio-led on-ground activity will be held across the city till September 18.
The talent hunt was held in 36 colleges and eight malls across six cities.
The auditions for the event were managed by Mirchi Activation.
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Kevin Cottam
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