Updated on 1 October 2014
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Sushmita Sen has been granted the licence to organise the pageant. The on-ground promotions will be managed by Big Live.
GoJiyo is a social networking and gaming website launched by Godrej. The activations are being held in Mumbai and Delhi.
The same initiative will be replicated in Pune, Kolkata and Bangalore in the coming weeks.
Whiteleaf Entertainment managed the celebrities in Mumbai, Delhi, Chennai and Kolkata.
The activation will be organised in 10 cities across India and will commence on October 2.
The activity reached out to 540 households in six cities.
Tees Maar Khan is being promoted on the Gojiyo website with winners getting the opportunity to meet the star cast.
Tees Maar Khan is being promoted on Gojiyo website inworld snowflash region. Kim Saldanha talks about the innovation.
Promoting Godrej’s GoJiyo at IIT's Mood Indigo, Mumbai, the agency reached out to around 500 people.
The campaign aimed to create a leadership platform by addressing an issue of concern to all.
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Market Pulse
Syed Sultan Ahmed, Managing Director, EduMedia
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