Updated on 6 February 2012
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Brand Buzz
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In connection with the tournament, Carlsberg India will bring the UEFA EURO 2012 Trophy to three cities in India.
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Shazahn Padamsee and Dino Morea launched Lucera’s Amore at N.M.College’s ‘Gitanjali presents Drishti 2012’.
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In continuation of the two brands’ long-standing partnership, Castrol EDGE will feature prominently on the livery.
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Mudra Max is executing a digital, on-ground and OOH campaign in Mumbai and Delhi, which began on Dec. 15, 2011.
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Percept Activ planned and executed the music launch of the Tamil movie ‘3’ in Chennai.
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On Jan. 27, TI unveiled Mansion House Whisky at a ceremony in Intercontinental, The Lalit in Mumbai.
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3rd Rock has been roped in to promote the book in seven cities, which will also be promoted in the UK and US.
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This campaign aims to encourage mass India to protect itself against the ups and downs that life will throw at them.
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Ogilvy India must provide a strategy and creative vision to take Incredible India to the next level in all markets.
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The aim of the partnership, which began with the Auto Expo, is to capitalise on each other's strengths.
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The event, Uthe SAB Ke Kadam, will telecast on SAB TV on Feb. 4.
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Snapdeal is taking its Yum-Dude TVC to 35 Croma and 20 E-Zone stores in 12 markets across the country.
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Mudra Max executed the event on Jan. 11 at Buddh International Circuit (BIC), Greater Noida.
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The 2011 Karbonn Cup also served as preparation for the Olympic qualifiers, to be held later in the year.
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The relay torch run will cover 50 cities to show support for the Indian athletes for the coming Olympics.
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Sony PIX is back with a new campaign named ‘BIG BREAK’ for the year 2012, which will be managed by 7ty7 Events.
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The country’s first 24-hour channel dedicated to English comedy is being launched by Viacom 18.
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The month-long activation, which promotes the idea of protecting the ones you love, is taking place in 3 cities.
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Mudra Max has been roped in to execute the event which starts from the last week of January till mid-February.
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Maximus MICE & Media Solutions organised a salon based press conference where members of the press got new hairdos.
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The festival, organised to celebrate the festival with the people of Gujarat, engaged 73 lakh subscribers.
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This school contact program aims to teach 327,000 kids across 654 schools in 100 cities about road safety.
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Sperm Marketing was appointed to conduct a pre-event activation in Mumbai, Delhi and Bangalore on Jan. 14 and 15.
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Rahul Bose and Mahesh Bhupathi were announced as brand ambassadors at the event, managed by Cream Events.
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The month-long WOW SALE has returned to Growel’s 101 Mall with new offers and activations.
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MTV Gatecrash, launching at Storm, will allow fans to jump the queue to attend events around the world.
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Actor Arjun Rampal launched a series of Eau de Toilettes for men, called ‘Alive’ at Aurus, Juhu.
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THOT Media assisted Samsung in launching the Galaxy Note across six cities for almost 46 days.
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This competition will act as a peg to re-launch iNext’s e-paper platform, iNextlive.
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Apart from a live telecast of the event, the marathon saw participation from members of Star Parivar.
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Swastika Entertainment managed the press conference which took place on Jan. 10 at Taj Palace, Delhi.
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A unique 3D projection and video mapping was done at India Gate, Delhi, to highlight the campaign ‘Clean India’.
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Times of India, Chennai, decided to advertise Dheepam oil with a fragrant newspaper on New Year’s day.
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Rich media engagements such as games and videos are sent to the consumer’s mobile via Bluetooth or WiFi.
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Brain Hunt 2012, which kicked off on Jan. 11, hunts for visionary brains among 2.5 lakh students pan India.
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Mahindra used a virtual cheetah to attract crowds at the Auto Expo to its newly launched XUV500.
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Janasheen Event Management managed the auditions in Lucknow, Delhi, Mumbai, Ludhiana and Indore.
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The activity was conducted in association with Wilson College students and senior citizens from NGO, Harmony India.
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The event is in partnership with the Retailers Association of India and will help bolster the kids clothing industry.
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Over the course of five years, the foundation has impacted the lives of over 200,000 people in over 1,000 villages.
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Federation of Automobile Dealers Associations (FADA) has organised an auto summit on Jan. 9 and 10.
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Volvo S60 makes its debut as the ‘Official Car’ at India's only ATP World Tour tennis event.
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Collective Heads was roped in to manage the activity in Lucknow on Dec. 29 at the restaurant, Tunday Kababi.
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With drunk driving in the festive season in mind, the campaign launched in Gurgaon in October, continuing till March.
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Mahindra Navistar Automotive Ltd. awarded the heroes of the Indian transportation industry at a ceremony in New Delhi.
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White Leaf Entertainment launched its proprietary event ‘Battle of Bands’, held from Dec. 17 to Jan. 1 in Mumbai.
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This event was conducted in DLF Mall, Saket, Delhi and Forum Mall, Koramangala, Bangalore from Dec. 22 to Dec. 25.
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Nokia rolled out a 360 degree marketing campaign called ‘The Amazing Everyday’ for their smart phone Lumia.
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Fever Entertainment has planned to come up with a 10K run only for women by the end of March.
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Zee plans to unleash a worldwide marketing blitzkrieg in the month that leads up to Zee Cine Awards 2012.
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