Xpanse Asia, the small town and rural marketing unit of Starcom MediaVest Group, announced the appointment of Sheetal Dasgupta as Business Director. Dasgupta will be based in Mumbai and report to Sandip Bansal, Country Head, Xpanse Asia. In this newly created role, Dasgupta, will lead the business development, with a focus on reaching out to new categories of clients.

 

Speaking on the appointment, Bansal, said, "The rural marketing space is evolving rapidly and clients are looking for innovative solutions to achieve their objectives in the most productive manner. In this new role, Sheetal will help us identify new clients and work with existing clients to reach the small towns and rural hinterland with a fresh set of ideas."

 

"The wealth of expertise Sheetal brings along is bound to give our clients an edge in reaching out to their consumers. We are delighted to welcome her on board," he added.

 

Dasgupta comes with 15 years of experience, of which 10 years have been spent in rural marketing with RC&M where she headed the marketing function as General Manager. In her most recent assignment she ran her own entrepreneurial venture, prior to which she was with Hungama Digital, Solutions Digitas and Times Innovative Media.