On the event, Sachin Talwar, Director, Wow Events said, "The client wanted a thematic event experience. Hence, the theme was finalised keeping in mind that the event and T20 Champions League will be in the same month. Moreover, the event was attended by around 450 top dealers of Hitachi Home and Life Solutions India Ltd."
The event featured client-dealer discussions and entertainment programmes to keep them engaged throughout the event. The agency had taken forward the theme right from the invite to the last leg of the event by also integrating cheerleaders and vuvuzuelas in the experience.