The awards are open for entries from event, activation, media, advertising and PR agencies, as well as corporations and brands. The WOW Awards felicitates experiential marketing campaigns from across the country, based on the criteria of entry. The awards are judged by an esteemed panel of marketing heads from across brands and industries in India.

The process and categories for the WOW Awards 2012 have been revised after careful consultation with jury members and industry partners. Based on valued suggestions and great insight, the categories this year have been enhanced to include 27 categories in total. While some categories have been excluded, others have been included or improvised to stay relevant to evolving trends within the industry.

The WOW Awards 2012 will continue with its online application process. The online gateway for the application will be active from Dec. 15 on www.wowawards.in. The deadline for entries to the WOW Awards 2012 is Jan. 31, 2012.

The eminent line-up of jury members this year includes:

• Hemant Malik, COO, Trade Marketing and Distribution, ITC Ltd. (Jury Chairperson)

• Manish Sharma, Director - Marketing & Sales, Panasonic India

• Viral Oza, Marketing Director, Nokia India

• Anuj Saxena, MD, Elder Healthcare

• Harish Moolchandani, MD, Beam Global India;

• Vikrant Ramachandra, VP and Head - Brand Marketing, TATA AIG Life

• Sanjeev Shukla, Head - Hero BHARAT, Hero MotoCorp's Rural Initiative

• Maneet Jolly, General Manager - Brand Marketing, Idea Cellular

Further confirmations for jury members will continue to be updated on the WOW Awards 2012 website www.eventfaqs.com/wowawards