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NEWS
WOW Awards 2010: Seven Gold metals in WOW Promos
Thu 08 April 2010
With the sheer number of winners, WOW Promos becomes undoubtedly the most-awarded category of WOW Awards 2010. Seven Gold metals were awarded across the six categories in this section. Encompass, SOI Live Marketing, Jagran Solutions, Mudra Max and KrayOn were among the Gold winners.

In the category of 'On-ground Promotion of the Year for Sampling', Encompass managed a Gold for Gillette Mach3 Shave India Movement, while Jagran Solutions and Impact Communications took home the Silver and Bronze metals respectively for their entries Mountain Dew Daar Ke Aage Jeet Hai and Iodex Haat Activation.

Two Gold metals were awarded in the 'On-ground Promotion of the Year for Sales Promotion' category, with SOI Live Marketing and RC&M picking up the trophies for their entries Nokia in 4000 Towns and Grameeno Ke Beech. Jagran Solutions managed a Silver for Castrol GTD - 5 Minute Suraksha Ke.

In the 'In-Mall/In-Store Promotion of the Year' category, Encompass took home a Gold again for Gillette Mach3 Shave India Movement. PDM and Mudra Max managed Silver metals for Tata Photon Ready for Speed and 7Up Star With Allu, respectively.

The jury awarded Mudra Max a Gold in the 'Small Budget On-ground Promotion of the Year' category for its entry HT Opinion Poll, while SOI Live Marketing managed a Silver for Nokia in 4000 Towns campaign. Mudra Max managed another award in the same category with a Bronze for Shell Khidki Amma - Gossips Through Window campaign.

In the category of 'Rural Marketing Program of the Year', Shell Khidki Amma - Gossips Through Window from Mudramax managed a Gold, while SOI Live Marketing's entry titled Nokia 4000 Towns took home a Silver, and RC&M managed a Bronze for its property Grameeno Ke Beech.

'Community Contact Programme of the Year' category rewarded KrayOn with a Gold for its entry Horlicks Mission Exams, while Mudra Max won a Silver for TVS Scooty Women on Wheels. Fountainhead and Encompass managed a Bronze each for their entries Celebrate Bandra and Red Ribbon Express Awarness Against HIV, respectively.

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Alok Kalra, Head – Marketing, Reliance Life Insurance
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