Earlier this year, Volkswagen had announced the first ever car audition ‘My Car Superstar' exclusively for all Volkswagen customers in the country. The audition provided all Volkswagen customers with the unique experience of being able to get their car to star in the movie.
The audition was exclusively initiated on the Volkswagen India Facebook page, wherein customers uploaded pictures of their Volkswagen cars. A total of 480 customers participated in the contest over a period of 10 days.
Commenting on the initiative, Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars said: "It was an exciting contest and a unique way to engage all our customers. We are happy with the promising response we received on this initiative from Volkswagen."
Also read: Volkswagen hosts first car audition in India