At the event, Mika performed Bollywood and Punjabi songs along with a dance troupe. Branding collateral like standees, posters, banners and hoardings were used to highlight the setup.

Commenting on the association with Radio One, Anupam Oberoi, Director Operations, Vibgyor Brand Services said: "We have been organizing shows for Radio One for some time now and this property has been able to strike the right chord with the audiences. Mika is perhaps the most popular Punjabi pop artist in the country today with a recent string of Bollywood numbers behind him, and he was able to instantly connect with the Delhi audience. We engaged around 1,800 people through the show."

The event was extensively promoted by Radio One through a pre-hype campaign consisting of RJ mentions, radio advertisements, banners and hoardings across the city to make people aware about the upcoming concert. Tickets to the event were sold offline as well as online. In addition to this, contests were run on Radio One, in which passes were distributed to the winners.